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Marketing Experience Manager
2 months ago
We are seeking a highly skilled Experiential Marketing Manager to join our team at Sierra Nevada Brewing Co. As a key member of our brand team, you will be responsible for representing our brand and executing best-in-class events and experiences that communicate our brand positioning and current brand campaign.
Key Responsibilities- Lead and collaborate with cross-functional stakeholders to deliver engaging and impactful events in the assigned Region.
- Operate within the scope of current priority markets and make suggestions for the most impactful ways to use in-person opportunities to drive awareness, consideration, and purchase goals.
- Own and optimize team sponsorship relationships with East Coast based entities. Work to protect our community relationships in our backyard and increase our brand affinity, relevance, and purchase intent amongst consumers.
- Make budget recommendations to the Director, Brand for how best to optimize event sponsorship dollars, owned experiential pop-ups, and team relationships.
- Ensure brand standards are adhered to and programs are being executed; provide insights on brand growth strategies to distributors and sales teams in the market.
- Liaise with Sales Team to identify field opportunities that might influence distributor partners and/or consumer market mavens.
- Streamline and execute our product donations program to build community with priority stakeholders.
- Bachelor's Degree in marketing or related field required; Master's Degree preferred.
- 6 years experience in progressively responsible event leadership roles required.
- Direct experience in beer, wine, or spirits preferred.
- 4 years management or leadership experience required.
- Prior sales experience or interaction preferred.
- Ability to challenge the status quo and pursue new ideas and ways of thought.
- Strong leadership skills, detail-oriented, organized, and self-motivated.
- Ability to work in a fast-paced environment with continuous innovation.
- Driver's License with a driving record free of any major violations in the last three years upon hire required.
- Primary residence in either Chico, CA, Sacramento, CA, or the greater Bay Area.
