Current jobs related to Marketing Strategist - Knaresborough, North Yorkshire - The Source Technical Ltd

We are seeking a highly skilled and experienced Marketing Strategist to join our team at The Source Technical Ltd. As a key member of our marketing department, you will be responsible for developing and executing creative marketing strategies and plans to enhance lead generation and increase our visibility in target markets.

• Develop and Execute Marketing Strategies

Develop and execute comprehensive marketing strategies and plans to drive business growth and increase our market share.

Support the development and implementation of our brand strategy, ensuring consistent messaging and branding across all marketing channels.

Drive sales through both online and offline marketing channels, including content creation, social media management, and video production.

Monitor market trends, competitor activities, and key account developments to inform and adapt our marketing strategy as needed.

Manage and optimize our CRM system, ensuring GDPR compliance, accurate lead management, and effective campaign creation and analysis.

Oversee the company website, ensuring all content is current, relevant, and optimized for SEO.

Create and tailor content in collaboration with Business Development Managers and Engineering teams to support sales and project activities.

Plan and execute all marketing communications (Marcoms) activities, including advertising, exhibitions, PR, newsletters, and internal communications.

Support corporate initiatives related to core values, CSR, sustainability, and lean manufacturing.

Ensure consistent implementation of our corporate identity and brand across all internal and external communications.

Plan, execute, and analyze online and offline marketing campaigns, including email and integrated campaigns, as well as customer surveys.

Manage the marketing budget, including planning and tracking expenditures in alignment with our annual budget.

Contribute to the overall marketing efforts by proposing and developing new ideas to foster a creative and innovative marketing environment.

• Qualifications/Education

A degree in Marketing, Business, or a related discipline (or equivalent experience) is desirable.

CIM qualification is a plus.

Proven experience in a B2B marketing role, ideally within an engineering, manufacturing, technical, or industrial environment.

Experience in CRM system management, including administration and campaign execution.

Proficiency in managing websites through a CMS, such as WordPress.

Familiarity with analytical and SEO tools like Google Analytics/GA4, Google Console, and Yoast.

Experience in working with external agencies and managing agency relationships.

Comfortable in a highly professional, customer-focused environment, with experience in direct customer interactions.

Ability to work effectively with all stakeholders, ensuring full buy-in and support for marketing initiatives, including presenting to internal teams.