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Lead Generation Marketing Associate

3 months ago

Leeds, Leeds, United Kingdom Axcess Merchant Services Full time

Company Overview:

Axcess Merchant Services is a dynamic Payment Service Provider focused on driving growth through innovative marketing strategies.

Position Summary:

We are in search of a Digital Marketing Assistant who possesses a strong foundation in B2B lead generation and social media management. This role will involve close collaboration with the marketing manager and the broader team to creatively implement our social media strategy.

The selected candidate will be tasked with developing unique methods to present our services and narrate our brand story across various social media platforms. It is essential that the content produced is optimized for engagement and effectiveness, with a focus on tracking performance for future improvements.

Key Responsibilities:

  • Formulate and execute strategies for B2B social media, PPC, and paid media lead generation.
  • Oversee and promote events across social channels.
  • Work alongside the marketing manager to design impactful campaigns with strategic partners.
  • Craft engaging copy for multiple platforms, including email communications and social media posts.
  • Evaluate and enhance marketing ROI for all initiatives.

Qualifications:

  • Proven experience in paid social media, particularly on LinkedIn, as well as PPC and email marketing.
  • Familiarity with tools such as Google Analytics, Google AdWords, Planable, and Canva.
  • Strong ability to plan and implement campaigns effectively while adhering to budget constraints.
  • Previous experience in B2B marketing, ideally within the payments sector.
  • Demonstrated success in generating quality leads through social media channels.

This position presents a remarkable opportunity to join a forward-thinking team in a fast-paced environment dedicated to substantial business expansion.

Employee Benefits:

  • 22 days of annual leave, increasing with tenure.
  • An additional day off to celebrate your birthday.
  • Provision of company laptop and necessary equipment.
  • Pension plan and cycle-to-work initiative.