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Digital Marketing Specialist
2 months ago
We are seeking a highly analytical Digital Marketing Executive with a specialization in SEO and PPC to join our team at Moxie and Mettle Limited.
The successful candidate will be responsible for building and optimizing our online presence, working both independently and as part of a team, managing all aspects of PPC and SEO execution with the Content and Digital managers.
Key Responsibilities:
- Plan and execute PPC campaigns on platforms such as LinkedIn, Google Ads and Bing Ads, ensuring optimal ROI.
- Continually looks to deliver, improve and understand best in class campaign execution.
- Track, report, and analyse website analytics and PPC initiatives and campaigns.
- Develop, implement, and manage SEO strategies to improve organic search rankings and drive traffic to website.
- Conduct keyword research and analysis to identify opportunities for organic growth.
Requirements:
- 2 to 3 years of proven experience in digital marketing, having managed SEO and PPC campaigns consistently and with proven success.
- In-depth knowledge of SEO tools (e.g., Google Analytics, SEMrush, Moz), PPC platforms (e.g., Google Ads, Bing Ads) and Analytics (e.g Google Analytics, Search Console)
- Up-to-date with the latest trends and best practices in SEO and PPC.
- Strong copywriting skills: ability to quickly and accurately craft compelling copy aligned to the corporate tone of voice and style guide.
- Analytical mindset with the ability to interpret data and make actionable recommendations.
What We Offer:
- Excellent benefits, including opportunity to buy annual leave, health insurance, core hours policy, work anywhere globally for 4 weeks a year, SUPERB culture and offered on a hybrid basis, 2 days a week remote.
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