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Digital Marketing Specialist

2 months ago


Oxford, Oxfordshire, United Kingdom Cranberry Panda Full time £30,000 - £40,000
Job Title: Compensation Specialist

Are you a creative problem solver with a passion for digital marketing? We're looking for a skilled Paid Social Specialist to join our team at Cranberry Panda, a rapidly growing D2C lifestyle brand based in Oxfordshire.

About the Role:

We're seeking a highly motivated and experienced Paid Social Specialist to manage and execute paid media campaigns across various platforms, including Meta and TikTok. Your primary goal will be to drive traffic to our website and optimize campaigns to deliver improved traffic, conversion, and ROAS.

Key Responsibilities:
  • Develop and execute paid media campaigns across multiple platforms
  • Analyze performance metrics, identify trends, and adjust strategies to optimize campaign performance
  • Collaborate with the marketing team to develop and implement test and learn approaches to identify the best performing ad creatives, headlines, landing pages, and targeting options
  • Report and analyze campaign performance, tracking metrics and identifying new opportunities for growth across key channels
Requirements:
  • 2 years' experience in performance marketing
  • Proven track record of scaling Shopify/eCommerce businesses through effective performance marketing strategies
  • Creativity and ability to find innovative ways to grow revenue within a budget
What We Offer:
  • The opportunity to join a dynamic and passionate marketing team
  • 50% employee discount
  • £50 per month product allowance
  • Hybrid working arrangement with 2-3 days per week based in our Oxfordshire office