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Brand Marketing Manager

2 months ago

Nottingham, Nottingham, United Kingdom Grafton Full time
Job Description

Role: Brand Marketing Manager

Location: UK

Salary: £40K - £45K

Grafton, a leading designer and manufacturer of pet products, is recruiting for a Brand Marketing Manager. This is an exciting opportunity to join a renowned company with a strong presence in the UK and international markets.

Key Responsibilities:

  1. Brand Strategy and Development:
    1. Develop and implement brand marketing strategies to enhance brand awareness and equity.
    2. Define and maintain brand positioning, ensuring consistency across all marketing efforts and touchpoints.
  2. Marketing Campaigns:
    1. Plan, create, and execute integrated marketing campaigns that align with business objectives and resonate with target audiences.
    2. Oversee the development of marketing materials, including advertisements, content, and website content.
  3. Content Creation and Management:
    1. Collaborate with the creative team to produce engaging and high-quality content that reflects the brand's voice and values.
    2. Manage content calendars and ensure timely delivery of all marketing materials.
  4. Market Research and Analysis:
    1. Conduct market research to understand customer needs, preferences, and trends.
    2. Analyse the competitive landscape and identify opportunities for differentiation and growth.
    3. Coordinate co-marketing initiatives and sponsorships to enhance brand visibility.
  5. Performance Monitoring and Reporting:
    1. Track and analyse the performance of brand marketing campaigns, providing regular reports on key metrics such as brand awareness, engagement, and ROI.
    2. Use data-driven insights to refine and optimise marketing strategies.
  6. Team Leadership and Collaboration:
    1. Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
    2. Work closely with cross-functional teams, including product development, sales, and customer service, to ensure alignment on brand initiatives.

Requirements:

  1. Bachelor's degree in Marketing, Business, Communications, or a related field.
  2. Proven experience as a Brand Manager or in a similar role within a consumer-facing industry.
  3. Strong understanding of brand marketing principles and best practices.
  4. Excellent creative and strategic thinking abilities.
  5. Proficiency in digital marketing channels and tools.
  6. Exceptional communication, project management, and leadership skills.
  7. Ability to analyse data and derive actionable insights.

Preferred Skills:

  1. Experience in the pet products industry or a passion for dogs.
  2. Familiarity with CRM and email marketing platforms.

Benefits:

  1. Competitive salary and benefits package.
  2. Career growth and development opportunities.