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Digital PR Specialist

2 months ago

London, Greater London, United Kingdom Green Park Content Full time
{"title": "Digital PR Specialist", "description": "Role Overview

Greenpark Content is seeking a skilled Digital PR Specialist to join our team. As a Digital PR Specialist, you will be responsible for executing media relations to earn SEO-valuable backlinks across a wide variety of client sites, gaining exposure to many client industries and media verticals.

Key Responsibilities
  • Pro-actively sourcing new potential links and building strong relationships with media contacts;
  • Contributing to ideation sessions and client Digital PR strategies as required, building knowledge of what makes a successful Digital PR campaign;
  • Assisting in the development of Digital PR campaigns and strategies across the full suite of EMEA Digital PR clients as needed;
  • Carrying out industry research as directed to increase own understanding and contribute to iteration and improvement of Greenpark's Digital PR offering.
Requirements
  • Work closely with the Digital PR Lead and wider account teams to deliver link building PR campaigns;
  • Measure and report on link building efforts with guidance from Digital PR Lead;
  • Develop and maintain strong personal relationships with key publishers (journalists, bloggers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events;
  • Maintain and develop press, blog and media contact database, as well as creating relevant contact lists for client campaigns;
  • Conduct relevant research into strong story/PR/content ideas;
  • Monitor the news cycle and social media for reactive opportunities for link placement;
  • Contribute to compelling strategies that consistently achieve against KPIs, while following best practice guidelines for Digital PR;
  • Carry out data research, writing surveys and analysing survey data to inform campaigns;
  • Identify and approaching influencers and experts to inform campaigns as required;
  • Work with other Greenpark teams to brief in and assess assets for campaigns as required;
  • Working positively with account teams to communicate with clients, including creating and delivering presentations to key stakeholders with support;
  • Improve own knowledge on other digital marketing channels and Greenpark offerings, including Content, SEO, Creative and Production;
  • Ad hoc related tasks as required.
What We Offer
  • 25 days of holidays + UK bank holidays and your birthday off;
  • Christmas Closure - (extra days on top of your holiday allowance);
  • A monthly entertainment subscription paid by the company (Amazon Prime, Netflix, Spotify, etc);
  • Private pension and private healthcare insurance;
  • Access to Free VDU Eye Tests and Employee Assistance Programme (EAP);
  • Participate in wellness and peer recognition initiatives (On The Spot Awards and Value Champion Awards);
  • Referral Bonus Scheme;
  • Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events;
  • Enhanced maternity/paternity leave allowances;
  • WFA policy – work from abroad for up to 4 weeks per year;
  • Yearly Calm subscription.
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