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Content Marketing Manager

2 months ago

Sheffield, Sheffield, United Kingdom Benchmark Recruitment Full time
About the Role

Benchmark Recruitment is seeking a highly skilled Content Marketing Manager to join our team. As a Content Marketing Manager, you will be responsible for developing and implementing a comprehensive content marketing strategy that aligns with our client's goals and objectives.

Key Responsibilities
  • Content Strategy: Assist clients in developing a content strategy that aligns with their business goals and objectives.
  • Content Creation: Craft compelling narratives and write high-quality content that resonates with target audiences.
  • Collaboration: Collaborate with cross-functional teams, including SEO, creative, and marketing, to ensure seamless execution of content marketing initiatives.
  • Content Optimization: Proactively explore new content formats and channels to stay ahead of market trends and demands.
  • Client Management: Manage relationships with clients, including managing expectations and tailoring strategies to meet their unique needs.
  • Project Management: Work to strict deadlines and communicate effectively with stakeholders to ensure timely delivery of content marketing projects.
  • SEO Expertise: Ensure that all content is SEO optimized to drive organic traffic and improve search engine rankings.
  • Social Media Management: Develop and implement social media strategies to engage with target audiences and build brand awareness.
  • Reporting: Produce comprehensive reports to clients outlining priorities, objectives, and key performance indicators.
Requirements
  • Proven Experience: Proven experience in creating engaging copy to suit a wide range of readers.
  • Attention to Detail: High level attention to detail and ability to ensure accuracy in all content marketing initiatives.
  • Strategic Thinking: Strong strategic thinking and ability to develop and implement comprehensive content marketing strategies.
  • Client-Facing: Comfortable in a client-facing role and able to build strong relationships with clients.
  • Brand Strategy: Experience in brand strategy and ability to develop content that aligns with brand messaging and objectives.
  • Social Media: Demonstrable social media experience and ability to stay up-to-date with the latest trends and best practices.
  • Communication Skills: Exceptional written and verbal communication skills and ability to communicate effectively with stakeholders.
  • SEO Knowledge: Excellent knowledge of SEO and ability to ensure that all content is SEO optimized.
  • Analytical Skills: Strong analytical skills and ability to analyze data to inform content marketing decisions.
  • Project Management Tools: Exposure to using project management tools, such as Monday.com, to manage content marketing projects.
  • Organizational Skills: Super organized and able to meet strict deadlines.
  • Creativity: Creative and able to influence a team to be innovative and grow.
  • Teamwork: Confident working within a small team and able to collaborate effectively with colleagues.