Marketing Officer/Senior Marketing Officer

4 days ago


Loughborough, Leicestershire, United Kingdom The Access Group Full time
Unlock Your Potential as a Senior Demand Marketing Manager

We're on a mission to transform the way organisations approach learning and development, and we need talented individuals like you to help us achieve our goals.

As a Senior Demand Marketing Manager at The Access Group, you'll play a key role in driving our marketing strategy forward. You'll collaborate closely with Sales, Product, and Customer Success teams to align goals and messaging, using data-driven insights to optimise campaign performance.

Key Responsibilities:

  • Develop and execute multi-channel demand generation programs to drive lead generation and conversion
  • Manage inbound and outbound channels, including digital advertising, email, SEO, webinars, events, and social media
  • Collaborate with content, sales development, and account management teams to ensure seamless campaign execution and alignment
  • Utilise marketing automation and analytics tools to measure, analyse, and optimise campaign performance, driving strategic decisions and sales enablement

Requirements:

  • Strong analytical and data-driven skills, optimising campaigns, managing budgets, and demonstrating ROI
  • Expertise in the corporate learning customer journey, with a focus on conversion rate optimisation and funnel analysis
  • Proficient in marketing automation tools (Marketo, Salesforce) and ABM platforms

We offer a competitive salary, 25 days holiday, and a matched pension scheme, as well as opportunities to accelerate your career and make a real impact in the industry.

At The Access Group, we're dedicated to transforming the way organisations approach learning and development. Join us and be part of a team that's passionate about making a difference.



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