Brand Marketing Director

4 days ago

London, Greater London, United Kingdom Tropicana Brands Group Full time
Tropicana Marketing Manager

We are seeking a highly skilled and experienced Marketing Manager to lead the growth and transformation of Tropicana, a leading chilled juice brand in the UK. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy to drive brand differentiation, innovation, and performance.

Key Responsibilities:

  • Lead the development of a breakthrough brand growth strategy to shift the narrative from 'juice is juice' to 'Tropicana is THAT Juice'
  • Renovate and innovate the Tropicana brand across packaging and product, and lead the execution of innovation in chilled juice
  • Partner with the UK&I Marketing Director to develop outstanding through-the-line communications plans off the 'It's THAT Juice' platform
  • Own the performance of Tropicana in the UK, working closely with insights and category teams to stay ahead of performance drivers and recommend interventions
  • Drive consumer obsession and develop successful brand growth strategies that drive brand turnarounds and category out-performance

Requirements:

  • Proven track record in developing successful brand growth strategies and driving brand turnarounds and category out-performance
  • Highly developed digital and social knowledge and experience in delivering memorable brand experiences
  • Ability to work across teams, sometimes as lead, sometimes as input, with the outcome of winning and flying together
  • Highly curious and consumer-centric with a natural passion for brands and a proactive interest in consumer trends and behavior
  • Wired for action, highly proactive, and willing to take calculated risks

About Tropicana Brands Group:

Tropicana Brands Group is a leading consumer goods company with a portfolio of iconic brands. We are committed to delivering outstanding performance and driving growth through innovation, differentiation, and consumer obsession.

  • Digital Marketing Director

    2 days ago

    London, Greater London, United Kingdom Brand Recruitment Full time

    Brand Recruitment is seeking a skilled PPC Account Director to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing strategic PPC campaigns that drive results for our clients. Your expertise in PPC management will enable you to optimize spend and performance across various media channels, ensuring...

  • Digital Marketing Director

    2 days ago

    London, Greater London, United Kingdom Brand Recruitment Full time

    Brand Recruitment is seeking a skilled PPC Account Director to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing strategic PPC campaigns that drive results for our clients. Your expertise in PPC management will enable you to optimize spend and performance across various media channels, ensuring...

  • Digital Marketing Director

    33 minutes ago

    London, Greater London, United Kingdom Brand Recruitment Full time

    About the Role:We are seeking a highly skilled PPC Account Director to join our team at Brand Recruitment. As a key member of our digital marketing team, you will play a pivotal role in collaborating with clients to drive their success through strategic campaign execution.Key Responsibilities:Account Ownership: Conduct daily reviews and updates across...

  • Marketing and Brand Director

    20 hours ago

    London, Greater London, United Kingdom PIE Recruitment Full time

    Marketing and Brand Director **Job Summary** We are seeking a highly skilled Marketing and Brand Director to join our team at PIE Recruitment. As a key member of our marketing team, you will be responsible for developing and executing a shopper marketing strategy that drives brand visibility and customer loyalty. **Key Responsibilities** * Develop an...

  • Marketing and Brand Director

    19 hours ago

    London, Greater London, United Kingdom PIE Recruitment Full time

    Marketing and Brand Director **Job Summary** We are seeking a highly skilled Marketing and Brand Director to join our team at PIE Recruitment. As a key member of our marketing team, you will be responsible for developing and executing a shopper marketing strategy that drives brand visibility and customer loyalty. **Key Responsibilities** * Develop an...

  • Marketing and Brand Director

    13 hours ago

    London, Greater London, United Kingdom PIE Recruitment Full time

    Marketing and Brand Director **Job Summary** We are seeking an ambitious and creative Marketing and Brand Director to join our growing marketing team and help drive brand visibility and customer loyalty. As a key member of our team, you will be responsible for developing an insight-driven shopper marketing strategy aligned with business and brand...

  • Marketing and Brand Director

    14 hours ago

    London, Greater London, United Kingdom PIE Recruitment Full time

    Marketing and Brand Director **Job Summary** We are seeking an ambitious and creative Marketing and Brand Director to join our growing marketing team and help drive brand visibility and customer loyalty. As a key member of our team, you will be responsible for developing an insight-driven shopper marketing strategy aligned with business and brand...

  • Brand Marketing Director

    20 hours ago

    London, Greater London, United Kingdom Michael Page (UK) Full time

    {"h1": "Brand Marketing Director Job Description", "p": "We are seeking a highly skilled Brand Marketing Director to join our team at Michael Page (UK).", "ul": [{"li": "Develop and implement brand strategy to drive business growth and engagement"}, {"li": "Lead the rollout of new brand identities and visual elements across all touchpoints"}, {"li":...

  • Brand Marketing Director

    22 hours ago

    London, Greater London, United Kingdom Michael Page (UK) Full time

    {"h1": "Brand Marketing Director Job Description", "p": "We are seeking a highly skilled Brand Marketing Director to join our team at Michael Page (UK).", "ul": [{"li": "Develop and implement brand strategy to drive business growth and engagement"}, {"li": "Lead the rollout of new brand identities and visual elements across all touchpoints"}, {"li":...

  • Head of Marketing and Brand Strategy

    3 weeks ago

    London, Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time £65,000

    Job DescriptionJob Title: Head of Marketing and Brand StrategyJob Type: Full-timeIndustry: Food and BeverageCompany: Tarsh & Partners Marketing RecruitmentJob SummaryWe are seeking an experienced Marketing Director to lead our premium beverage brand's marketing efforts. As Head of Marketing and Brand Strategy, you will be responsible for developing and...

  • Brand Marketing Director

    1 week ago

    London, Greater London, United Kingdom Emilia Wickstead Full time

    Job Title: Brand Marketing DirectorAbout the Role:We are seeking an experienced Brand Marketing Director to join our team at Emilia Wickstead. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to drive brand awareness and sales across our retail, wholesale, and ecommerce channels.Key...

  • Brand Marketing Director

    1 week ago

    London, Greater London, United Kingdom Emilia Wickstead Full time

    Job Title: Brand Marketing DirectorAbout the Role:We are seeking an experienced Brand Marketing Director to join our team at Emilia Wickstead. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to drive brand awareness and sales across our retail, wholesale, and ecommerce channels.Key...

  • Brand Marketing Director

    3 days ago

    London, Greater London, United Kingdom Tropicana Brands Group Full time

    Tropicana Marketing ManagerWe are seeking a highly skilled and experienced Marketing Manager to lead the growth and transformation of Tropicana, a leading chilled juice brand in the UK. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy to drive brand differentiation, innovation, and...

  • Brand Marketing Director

    4 days ago

    London, Greater London, United Kingdom Tropicana Brands Group Full time

    Tropicana Marketing ManagerWe are seeking a highly skilled and experienced Marketing Manager to lead the growth and transformation of Tropicana, a leading chilled juice brand in the UK. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy to drive brand differentiation, innovation, and...

  • Brand Marketing Director

    1 hour ago

    London, Greater London, United Kingdom Tropicana Brands Group Full time

    Tropicana Marketing Manager OpportunityWe are seeking a highly skilled and experienced Marketing Manager to lead the growth and transformation of Tropicana, a leading chilled juice brand in the UK. As a key member of our team, you will be responsible for developing and executing a comprehensive brand growth strategy, leveraging strong insight skills and...

  • Brand Marketing Director

    3 hours ago

    London, Greater London, United Kingdom Tropicana Brands Group Full time

    Tropicana Marketing Manager OpportunityWe are seeking a highly skilled and experienced Marketing Manager to lead the growth and transformation of Tropicana, a leading chilled juice brand in the UK. As a key member of our team, you will be responsible for developing and executing a comprehensive brand growth strategy, leveraging strong insight skills and...

  • Brand Marketing Director

    1 day ago

    London, Greater London, United Kingdom Tropicana Brands Group Full time

    Tropicana Marketing ManagerWe are seeking a highly skilled and experienced Marketing Manager to lead the growth and transformation of Tropicana, a leading chilled juice brand in the UK. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy to drive brand differentiation, innovation, and...

  • Brand Marketing Director

    1 day ago

    London, Greater London, United Kingdom Tropicana Brands Group Full time

    Tropicana Marketing ManagerWe are seeking a highly skilled and experienced Marketing Manager to lead the growth and transformation of Tropicana, a leading chilled juice brand in the UK. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy to drive brand differentiation, innovation, and...

  • Brand Marketing Director

    3 days ago

    London, Greater London, United Kingdom Tropicana Brands Group Full time

    Tropicana Marketing Manager OpportunityWe are seeking a highly skilled and experienced Marketing Manager to lead the growth and transformation of Tropicana, a leading chilled juice brand in the UK. As a key member of our team, you will be responsible for developing and executing a comprehensive brand growth strategy, leveraging strong insight skills and...

  • Brand Marketing Director

    4 days ago

    London, Greater London, United Kingdom Tropicana Brands Group Full time

    Tropicana Marketing Manager OpportunityWe are seeking a highly skilled and experienced Marketing Manager to lead the growth and transformation of Tropicana, a leading chilled juice brand in the UK. As a key member of our team, you will be responsible for developing and executing a comprehensive brand growth strategy, leveraging strong insight skills and...