Branded Content Strategist

4 weeks ago

London, Greater London, United Kingdom MachineFi Lab Full time
About the Role

We are seeking a highly skilled and creative Branded Content Lead to join our team at MachineFi Lab. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that showcases our brand's unique value proposition and resonates with our target audience.

Key Responsibilities
  • Develop and implement a content strategy that aligns with our business objectives and resonates with our target audience.
  • Manage and create high-quality content across all platforms, including our website, social media, and email newsletters.
  • Collaborate with our marketing team to develop and execute content marketing campaigns that drive engagement and conversions.
  • Lead and manage a team of content creators to ensure high-quality content is produced on time and within budget.
  • Stay up-to-date with industry trends and best practices in content marketing and apply this knowledge to improve our content strategy.
Requirements
  • Bachelor's degree in Communications, Journalism, English, or a related field.
  • Excellent editing and writing skills, with a strong understanding of content marketing principles.
  • Proven experience in content creation, management, and strategy development.
  • Strong leadership and team management skills, with the ability to motivate and guide a team of content creators.
  • Proficiency in content management systems and social media platforms.
About MachineFi Lab

MachineFi Lab is a leading tech provider for Decentralized Physical Infrastructure Networks (DePIN), a Web3 category predicted to become a multi-trillion-dollar economy powered by billions of smart devices and trillions of sensors. Our team of over 60 research scientists and engineers released W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. We aim to provide advanced middleware and tools for Web2 businesses connecting to Web3 token incentives with real-world activity confirmed by user-owned smart devices, unlocking new business opportunities through our Proof-of-Anything technology.

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