Senior CRM Executive
1 month ago
Halfords is seeking a highly skilled Senior CRM Executive to join our Group CRM team. As a key member of our team, you will be responsible for delivering our member communications program, creating multi-channel campaigns that drive customer engagement and lifetime value.
Key Responsibilities- Develop and execute end-to-end CRM campaigns, including content planning, designer liaison, and email building.
- Support weekly trading, ensuring the best content and promotions are delivered to members at the optimal time.
- Manage the annual member lifecycle, engaging new members, maximizing benefit redemption, and minimizing churn.
- Oversee supplier-funded inventory across Group and Halfords Motoring Club, executing solus campaigns as needed.
- Collaborate with the Loyalty team and external stakeholders to manage Halfords Motoring Club Partner promotion.
- Combine data and technology to create dynamic, highly personalized content, employing test and learn to drive continuous improvement.
- Select data segments to create targeted audiences, ensuring campaigns are relevant to the right customers.
- Review performance at weekly, periodic, and total campaign levels, advising the business on CRM performance and providing fact-based recommendations.
- Understand member behavior in depth, using available data and insight to respond directly to their wants and needs.
- Manage relationships with external partners, including design agencies, data providers, and email send providers.
- Conduct competitor reviews to establish best-in-class email and CRM activity.
- Work with the creative agency to ensure emails are optimized for accessibility and convey messages within the Halfords brand guidelines.
- Ensure CRM campaigns are executed seamlessly across all channels.
- Assist with the wider CRM program as needed.
- Experience working in a similar role, preferably in retail, services, or loyalty.
- Good knowledge and hands-on experience with Email Service Providers, such as Marigold Engage+ (Cheetah).
- Experience planning campaigns across multiple channels, employing advanced personalization techniques.
- Knowledge of Apteco People Stage and Fast Stats and Orbit is an advantage.
- Strong attention to detail, with a focus on accuracy and responsibility.
- Excellent numeracy skills, with strong analytical capabilities and a data-driven mindset.
- Hands-on experience defining and selecting customer audiences.
- Confident individual with excellent communication and copywriting skills.
- Excellent organizational skills, with the ability to operate on a wide range of topics and projects simultaneously.
- Ability to work at pace in a fast-moving and constantly changing environment.
- Strong problem-solving skills.
- Passion for customer experience and a willingness to understand needs and wants to deliver the right message at the right time.
- Can-do attitude and determination to achieve results.
- Productive team member, collaborating effectively with all teams and at all levels of the organization.
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Senior CRM Executive
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Redditch, Worcestershire, United Kingdom Harnham - Data & Analytics Recruitment Full timeSenior CRM ExecutiveHarnham - Data & Analytics Recruitment is seeking a Senior CRM Executive to join one of their 3 key CRM functions. As a Senior CRM Executive, you will work on the end-to-end campaign lifecycle, specifically focused on new or lapsed customers, offering you the chance to be creative and drive greater personalisation.Key...
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Redditch, Worcestershire, United Kingdom Halfords Full time{"Key Responsibilities": "As a Senior CRM Executive at Halfords, you will play a crucial role in delivering our member communications program. You will join the Loyalty CRM team to create multi-channel campaigns that drive customer engagement and lifetime value.Key Accountabilities:Develop and execute end-to-end CRM campaigns, including content planning,...
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Redditch, Worcestershire, United Kingdom Halfords Full time{"Key Responsibilities": "As a Senior CRM Executive at Halfords, you will play a crucial role in delivering our member communications program. You will join the Loyalty CRM team to create multi-channel campaigns that drive customer engagement and lifetime value.Key Accountabilities:Develop and execute end-to-end CRM campaigns, including content planning,...
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