Marketing Data Analyst/ Data Scientist Digital Advertising

4 weeks ago

London, Greater London, United Kingdom PCR Recruitment Limited Full time
Job Title: Marketing Data Analyst/ Data Scientist Digital Advertising

We are seeking a highly skilled Marketing Data Analyst/ Data Scientist with expertise in Digital Advertising to join our team. As a key member of our marketing team, you will be responsible for providing data-driven insights to inform and drive strategic marketing initiatives.

Key Responsibilities:
  • Support the Marketing and Sales teams with customer insights and analytics that inform and fulfill strategic objectives and goals.
  • Provide web analytics support to Marketing stakeholders, including producing ad-hoc custom dashboards and Keynote analyses.
  • Ensure operational excellence by maintaining and improving existing insights development and web reporting processes.
  • Quantify the impact of marketing initiatives on customer success and future behavior.
  • Drive business analytics projects through all phases, including data quality, data analysis, data visualization, and presentation of results and deliverables.
  • Monitor usage metrics, understanding business-based explanations for large-scale trends and patterns in customer lifecycle behavior.
  • Develop data models and analytical tools for ongoing audience segmentation, benchmarking, trending, and competitive analysis.
  • Build dashboards, reports, and presentations.
  • Collaborate with cross-functional teams, including Marketing, Sales, Data Insights, and Engineering.
  • Design, conduct, and analyze A/B tests to optimize performance of marketing campaigns.
Requirements:
  • Postgraduate degree (MS or PhD) in a quantitative field of study, including economics, statistics, applied mathematics, data science, business, or a related discipline.
  • 5-7 years of professional experience developing advanced Tableau data visualizations, dashboards, and reporting.
  • Programming skills in SQL and Python required to develop and maintain custom ETL processes.
  • Skills in exploratory data analysis and familiarity with advanced quantitative analysis.
  • Experience reporting on web analytics in Adobe or other web analytics tools.
  • Comfortable using modern data technologies, including database modeling and data warehousing principles (Snowflake preferred).
  • Knowledge of the digital advertising industry, the mobile app economy, or related fields.
  • Familiarity with automated data ingestion processes, including APIs.
  • Ability to partner effectively with data science and engineering stakeholders to meet the data needs of the business, translating business needs into analytical requirements.
  • Ability to communicate the results of analyses in a clear and effective manner.
  • Excellent written, verbal, presentation, and communication skills.
  • Self-motivated and proactive with proven creative, problem-solving, and critical thinking capabilities.
About Us:

At PCR Digital, we are committed to ensuring that diversity, equity, and inclusion play a role at all stages of our recruitment. We welcome applicants from diverse backgrounds and are dedicated to creating a supportive and inclusive work environment.

Please note that we aim to ensure that our entire process is accessible. If you require any adjustments throughout the selection, interview, and general process, please let us know and we will do our best to accommodate your needs.

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