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Senior Manager, Brand Experience
2 months ago
MacGregor Black is seeking a seasoned Senior E-Commerce Manager to drive the digital presence of our consumer goods business.
Key Responsibilities:- Lead the operation and optimization of our e-commerce website to ensure a seamless user experience.
- Oversee website performance and implement strategies to enhance functionality and user engagement.
- Drive digital marketing efforts focusing on innovative strategies to attract and retain customers.
- Utilise your expertise in digital marketing to improve traffic acquisition, conversion, and sales.
- Ensure a positive and seamless customer experience on all marketplace platforms.
- Work with outsourced developers to maintain technical excellence and high-quality deliverables.
- Identify and execute strategies to boost online trading performance.
- Collaborate with product teams to understand product potential, pricing strategies, and effective marketing approaches.
- Manage all online activities related to traffic acquisition, sales, and conversion.
- Analyse market trends and competitor activities to enhance website performance.
- Utilise data analytics tools to track key performance indicators.
- Generate insights from data to drive informed decision-making and performance improvement.
- Develop a content calendar and oversee website content updates, including product uploads and landing pages.
- Ensure high-quality content that drives engagement and conversions.
- Regularly report on website and sales performance.
- Manage and optimize our presence on online marketplaces to maximize reach and profitability.
- Oversee technical and on-page SEO efforts.
- Manage and optimize paid media campaigns to drive traffic and sales.
- Develop and execute a comprehensive social media strategy to boost brand awareness and engagement.
- Create and schedule content, monitor performance, and interact with the online community.
- Ensure a seamless customer experience across all sales channels.
- Integrate online and offline sales strategies to optimize the omni-channel model.
- Work closely with cross-functional teams, including marketing, sales, and logistics, to align strategies and goals.
- 3-5 years' operating at a similar level in online retail.
- Proven experience in driving online performance through clear strategy and execution.
- Experience in digital marketing and e-commerce (5 years preferred), managing social media platforms and strategies.
- Experience with omni-channel retail models.
- Strong data analysis skills, specifically related to web traffic and conversion.
- Entrepreneurial, creative, and commercial mindset.
- Expertise in website optimisation and SEO.
- Experience managing online marketplaces.
- Excellent written and verbal communication skills for content creation and community engagement.
