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Marketing Specialist

2 months ago

Nottingham, Nottingham, United Kingdom Graitec Group Full time
About Graitec Group

Graitec Group is a leading provider of Building Information Modeling (BIM) solutions, serving the architectural, engineering, construction, and manufacturing industries. Founded in 1986, the company has grown to become a global entity with over 700 talented professionals across 50 offices in 14 countries.

We are proud to serve more than 270,000 customers worldwide, helping them to create, simulate, and fabricate their projects with ease. As a valued partner of Autodesk, we offer a suite of products that complement their solutions, providing our customers with a comprehensive range of tools to meet their needs.

About the Team

Graitec Group is embarking on an ambitious digital transformation program, aimed at revolutionizing our business and staying ahead of the curve. We are seeking a talented Marketing Specialist to join our team and contribute to this exciting initiative.

Job Summary

We are looking for a skilled Marketing Specialist to support our Marketing Manager in executing strategic marketing initiatives across various channels. The successful candidate will play a crucial role in driving digital marketing efforts, lead acquisition strategies, content creation, CRM management, analytics, media PR, and event coordination.

Key Responsibilities
  • Digital
    • Collaborate with the Marketing Manager and corporate team to drive the development and maintenance of the company's website.
    • Manage the execution of SEO strategies to improve website visibility and traffic.
    • Act as a facilitator for digital initiatives, fostering a digital culture within the organization.
  • Lead Acquisition Strategy
    • Work alongside the Marketing Manager to develop and maintain a webinar calendar in coordination with the sales department.
    • Assist in implementing and deploying an Account Based Marketing (ABM) strategy for long-term lead generation.
  • Content
    • Partner with the Marketing Manager, sales, and product teams to produce high-quality content for website and inbound marketing efforts, including blog posts, social media content, interviews, case studies, and newsletters.
    • Ensure all content adheres to corporate guidelines and brand standards.
  • CRM
    • Collaborate with the Marketing Manager to localise, adapt, and plan CRM communication campaigns in alignment with corporate objectives.
    • Assist in managing the local communication calendar for newsletters, marketing campaigns, and yearly pipeline.
    • Support efforts to improve data quality and efficiency in managing CRM data processes.
  • Analytics
    • Monitor marketing and sales funnel metrics to track performance and optimize conversion rates across the buyer journey.
    • Implement measures to control email commercial pressure and improve overall campaign effectiveness.
  • Media PR and Event
    • Manage with the team trade shows and client workshops to promote Graitec's image and ensure a strong presence at industry events.
    • Ability to manage and embrace complex projects.
Qualifications

Required Skills, Abilities & Qualifications

  • Excellent and proven project management skills, working on multiple projects with a varied range of stakeholders.
  • Very Good writing skills in English.
  • Analytical mindset and data driven.
  • Business Unit leader.