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Lead Product Marketing Strategist

2 months ago

Bristol, Bristol, United Kingdom Consortia Full time

Consortia is seeking a driven and experienced Director of Product Marketing to lead our product marketing efforts for our award-winning IT Asset Management (ITAM) solutions.

Reporting directly to the Chief Product Officer, you will play a pivotal role in shaping the global market positioning of our cutting-edge products. This is an exceptional opportunity to join a rapidly growing company at a pivotal stage of expansion and contribute significantly to its future success.

Responsibilities:
  • Lead and mentor a team of talented Product Marketing Managers, fostering a collaborative and high-performing environment.
  • Develop and execute comprehensive product marketing strategies that drive market awareness, customer engagement, and revenue growth.
  • Conduct in-depth market research and competitive analysis to identify opportunities and inform strategic decision-making.
  • Collaborate closely with cross-functional teams, including sales, engineering, and customer success, to ensure alignment and successful product launches.
  • Create compelling marketing materials, such as white papers, case studies, and presentations, that effectively communicate the value proposition of our products.
  • Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and identify areas for improvement.
Qualifications:
  • Proven track record of success in product marketing within a SaaS environment, with a deep understanding of ITAM solutions.
  • Strong analytical and strategic thinking skills, with the ability to develop and execute data-driven marketing plans.
  • Excellent communication, presentation, and interpersonal skills, with the ability to effectively engage with stakeholders at all levels.
  • Passion for technology and a desire to stay abreast of industry trends.