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Social Media Account Director
2 months ago
We are seeking an experienced Social Media Account Director to join our team at Smoking Gun PR. As a key member of our team, you will be responsible for implementing social media strategies for our clients, a range of ambitious and fast-paced brands.
You will serve as the primary point of contact, building and nurturing strong relationships with clients, understanding their business objectives, and delivering exceptional results while expertly managing and motivating your team.
The Key Responsibilities- Develop and execute social media strategies and campaigns aligned with clients' business goals and brand objectives.
- Manage the team to oversee all social media accounts, including content creation, scheduling, and publishing across various platforms.
- Work collaboratively to deliver world-class, highly innovative, and inherently social campaigns.
- Establish strong relationships with clients at a senior level, acting as the main day-to-day contact for all digital campaign-related activities.
- Monitor social media trends, tools, and applications to ensure our agency stays ahead of the curve in utilising new features and technologies effectively.
- Maintain relationships with the major global social platforms.
- Continuously monitor campaign performance and adjust strategies and plans as required to ensure campaign success.
- Conduct in-depth social media audits and analysis, providing actionable insights and recommendations to optimise campaign performance.
- Collaborate with cross-functional teams, including creative, marketing, and account management, to develop integrated campaigns that deliver against objectives.
- Stay up-to-date with industry trends and best practices, ensuring our agency remains at the forefront of social media marketing strategies.
- Lead and mentor junior team members, providing guidance and support to help them achieve their professional growth.
- Lead client meetings, ensuring that preparation for the meeting is well organised and that account directors or seniors are fully briefed on meeting contents.
- Promote our range of services and the expansion of business with existing clients.
- Work with the senior team on new business briefs and pitches.
- Ensure projects are completed to a specific schedule and within an agreed budget.
- Resource planning for the social team.
- Approx. 5 years experience working on big brand social media accounts, preferably within an agency or similar creative environment.
- Strong knowledge of various social media platforms, their functionalities, and best practices for organic and paid campaigns.
- Proficiency in using social media management tools and analytics platforms to track and measure performance.
- Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.
- Analytical mindset with the ability to interpret data and draw meaningful insights to drive strategy.
- Strong organisational skills and the ability to manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.
- Demonstrated leadership skills, with the ability to lead and inspire a team.
- Strong interpersonal skills and the ability to build and maintain relationships with clients and team members.
- Represent your company at industry forums, conferences, and seminars.
- Support company culture wholeheartedly, sharing the company's vision and values with staff and encouraging a positive working environment.
- Demonstrate exemplary conduct at all times, setting high standards to junior members of the team.
We don't do PR. We shift consumer behaviour. We build trust. We change perceptions. We move audiences.
We do intelligent, disruptive, ingenious communications campaigns – that solve real business problems.
For ballsy brands with brains – welcome to Smoking Gun PR.
