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Search Engine Optimization Specialist

3 months ago

Manchester, United Kingdom PrettyLittleThing Full time

Position Overview:

We are seeking a talented Search Engine Optimization (SEO) Specialist to enhance our digital presence within a dynamic and expanding organization.

As a vital member of the Digital Marketing division at PrettyLittleThing, you will contribute significantly to advancing our French SEO initiatives. The ideal candidate will possess a solid background in SEO, be fluent in French, and demonstrate a strong enthusiasm for digital marketing.

Core Responsibilities:

  • Develop and execute comprehensive SEO strategies aimed at boosting organic search visibility, website traffic, and overall revenue.
  • Conduct competitive analysis and market research to uncover outreach and link-building prospects.
  • Perform extensive keyword analysis to align growth with business goals.
  • Keep abreast of the latest SEO trends and share valuable insights with the team.
  • Create detailed reports and evaluate performance metrics.

Qualifications:

  • Proficient in both French and English.
  • Deep understanding of SEO principles, including On-Site, On-Page, and Off-Site optimization techniques.
  • Familiarity with SEO tools such as Screaming Frog, SEMrush, and Google Analytics.
  • Strong skills in Microsoft Excel and copywriting.

Benefits:

  • Complimentary parking and generous holiday allowance.
  • Access to an on-site gym with daily fitness classes.
  • Participation in company share schemes and employee discounts.
  • Regular social events and flexible working arrangements.

Company Culture:

At PrettyLittleThing, we embrace diversity and are committed to being an equal opportunity employer. We provide opportunities for personal growth and foster a supportive workplace environment.