Global Media Strategist

3 weeks ago

London, Greater London, United Kingdom Mindshare Worldwide Full time
About the Role

Mindshare Worldwide is seeking a highly skilled Global Media Strategist to join our team. As a key member of our global agency team, you will be responsible for driving media strategy development, media planning best practices, consumer engagement strategies, and thought leadership for some of Nestlé's core categories globally.

Key Responsibilities
  • Develop and execute media strategies across multiple markets, understanding the influence and connection of central/global vs. local strategic requirements.
  • Build a Trusted Advisor relationship with key senior Nestlé clients through strategic recommendations and proactive thinking.
  • Identify and cultivate organic growth from existing clients with growth targets from agency senior management, in collaboration with Strategy Partner.
  • Develop strong relationships and drive collaboration with WPP creative agency teams to drive integration of media and messaging and create awards-worthy campaigns.
  • Collaborate with MS WW specialist teams, e.g. Data Strategy + Insights, Digital Transformation, Innovation + Invention, Commerce, etc., to continually elevate the solutions we bring to Nestlé and the impact of our work.
  • Collaborate with Nestlé stakeholders in shaping the briefs, and create clear, accountable KPIs and success metrics for our work, ensuring we hold ourselves accountable to achieving them.
  • Thought leadership & inspiration for clients, identifying new opportunities to define and engage with core audiences, and showcasing new media/platform offerings.
  • Host or attend forums to build relationships, mobilise and share best practices across our network, e.g. media days, conferences, awards ceremonies, weekly calls, quarterly get-togethers, etc.
Requirements
  • Proven track record of leading data and insights-driven media & communication strategy particularly in an agency environment.
  • Strong understanding of the connection and impact of brand-building and performance-focused end-to-end media strategies.
  • Independent self-starter with excellent communication & interpersonal skills including evidence of presentation design and delivery at a senior client level.
  • Proven track record of partnering with and supporting clients in distilling business challenges into concise media strategic briefs.
  • Experience in leading the design and delivery of media strategies across multiple markets with a clear understanding of the influence this has on multi-market vs. local strategic requirements.
  • Strong storyteller with the ability to formulate clear, actionable recommendations on complex business problems.
  • Ability to lead, manage and inspire teams across cultures, continents & capabilities.
  • Experience in designing partnership & innovation roadmaps to support longer-term needs for clients.
  • Experience using syndicated research tools, consumer research methodologies & techniques e.g. TGI, eMarketer, WARC, etc.

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