Senior Paid Search Specialist

3 weeks ago

Edgware, Greater London, United Kingdom National Claims Full time
Senior Paid Search Executive

We are seeking a highly skilled Senior Paid Search Executive to join our team at National Claims. As a key member of our marketing department, you will be responsible for developing and executing paid search strategies that drive lead acquisition and maximize ROI.

About the Role

This is a fantastic opportunity to work with a leading claims management company, where you will have the chance to make a real impact on our business. You will be responsible for:

  • Developing and deploying paid search strategies that align with our business objectives
  • Improving efficiency and maximizing ROI of paid search campaigns
  • Developing and implementing strategic PPC plans
  • Increasing keyword Quality Scores and impression share
  • Running ad copy testing and landing page A/B testing to increase CTR and CVR
  • Monitoring competitors and experimenting with audience targeting and layering
  • Reporting on all PPC activities and performances with opportunities and areas for improvement clearly highlighted
About Us

National Claims is a client management company based in the UK. We help individuals who have had non-fault accidents, clinical negligence cases, and assist tenants in addressing housing disrepair issues. We are committed to guiding our clients through their entire legal journey, connecting them with specialized law firms tailored to their specific needs.

Requirements

To be successful in this role, you will need:

  • 5+ years of experience working with sizeable paid search budgets
  • Proficient in managing campaigns independently from strategy development to execution and reporting
  • Expert knowledge of paid search auctions, bidding strategies, optimization, and testing methods
  • Strong technical skills in PPC platforms, analytics tools, and data analysis
  • A highly motivated self-starter with a growth mindset who has the determination to make a positive difference to the company
What We Offer

We offer a competitive salary, pension scheme, and team nights out. If you have relevant experience or job titles such as PPC Executive, Marketing Executive, Marketing Administrator, Digital Marketing Executive, Marketing Officer, Digital Marketing Officer, PPC, Online Marketing, Data Analyst, or Data Scientist, we would be happy to consider your application.

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