Assistant Lead Generation Campaign Manager

3 weeks ago

London, Greater London, United Kingdom Quest Search and Selection Full time
Job Opportunity

Quest Search and Selection is partnering with a fast-growing B2B online publication to fill a key role in their events team. The successful candidate will be responsible for driving business growth through lead generation and campaign management.

Key Responsibilities:

  • Partner with the sponsorship sales team to design targeted campaigns that align with sales goals
  • Develop and execute comprehensive inbound and outbound lead generation marketing campaigns
  • Use data-driven insights to optimise campaign strategies for maximum effectiveness and ROI
  • Create engaging content for various marketing channels, including email, social media, webinars, and landing pages
  • Monitor and analyse campaign performance metrics, delivering regular reports to stakeholders
  • Support delegate acquisition and retention efforts through targeted marketing initiatives
  • Develop strategies to engage past attendees and attract new delegates to events
  • Oversee the production of marketing materials, ensuring brand messaging and quality are consistent

Requirements:

  • 2+ years of experience in a similar campaign/marketing lead generation position
  • Proven experience in lead generation and marketing campaign management, preferably within the B2B events industry
  • Proficiency in marketing automation tools and CRM systems, including Google Analytics, UTM tracking, and Salesforce
  • Data management experience and knowledge of GDPR
  • Strong verbal and written communication skills
  • Ability to analyse data and derive actionable insights
  • Able to juggle multiple projects at a time, whilst maintaining sharp attention to detail

Benefits:

  • 25 days holiday
  • Flexible WFH or in the London office (Remote + 1 day per month)
  • Quarterly commission structure that is uncapped
  • Long service rewards
  • Learning development and charity days

You will be joining a social and friendly team.

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