Senior PR Manager

2 months ago

London, Greater London, United Kingdom Travel Trade Recruitment Full time
Senior PR Manager Wanted

This role will be responsible for driving the strategy and delivery of PR successes for a portfolio of tourism boards.

Key Responsibilities:
  1. Media Relations: Develop and implement a media relations programme targeting key travel and lifestyle media.
  2. Media Enquiries: Research and respond to media enquiries including regular trade travel features.
  3. Content Creation: Research ideas and information to find new stories and opportunities for media coverage.
  4. Content Adaptation: Adapt content to suit UK media and consumers in both proactive and reactive situations.
  5. Team Collaboration: Work closely with the rest of the client team to ensure public relations activities are integrated with trade and consumer marketing activity.
  6. Marketing Promotions: Create and adapt content for marketing promotions, including digital assets, supplements and trade co-operative campaigns and airline partnerships.
  7. Industry Trends: Keep up-to-date with information on key travel and lifestyle trends in the UK.
  8. Reporting: Report hero coverage and high-profile projects to clients.
  9. Impact Analysis: Review and record impact generated from the PR programme each month and input into reports, including EAV and partner metrics.
  10. Industry Partnerships: Build relationships with airlines, tour operator partners, and relevant tourist boards in the UK to secure support for media visits and promotions.
  11. Relationship Building: Build relationships with UK-based contacts for the purpose of learning and developing joint PR opportunities.
  12. Event Management: Source, manage and deliver PR events which promote key messages and objectives in the UK, including consumer events, media launches or briefings, and supporting trade events.
  13. Client Budget Management: Work with the PR Director to manage client budgets.
  14. Reputation Management: Provide advice, monitor, and respond to issues which could impact clients' reputation as a holiday destination.
  15. International Strategies: Provide feedback to clients on strategies and content creation for use in international markets, in conjunction with the account lead.

Requirements:

  • Minimum 2 years PR experience in UK consumer PR, preferably within the travel and lifestyle sectors.
  • Strong communication and interpersonal skills.
  • Keen attention to detail and strong written communication skills.
  • Able to travel in Europe and worldwide.
  • IT skills - Microsoft Office, Canva, SharePoint.
  • Fluent spoken and written English.
  • Passion for travel and destination PR.

Working Conditions:

Hybrid - London and WFH - 2 days per week minimum in the office.

Monday - Friday 9.5-hour week) with flexible working patterns available.

Holiday: 25 days (per calendar year + bank holidays); Pension; Flexible working hours;

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