E-commerce Merchandising Specialist
1 month ago
Position: E-commerce Merchandising Specialist
Location: Remote/Hybrid
Grade: C
At WHSmith, our employees are the cornerstone of our success. They are dedicated to providing exceptional service to our customers and driving our growth.
We are currently seeking an E-commerce Merchandising Specialist to become a vital part of our Direct team.
The primary role of an E-commerce Merchandising Specialist is to collaborate with the Trading and Marketing departments to create an engaging online shopping experience. This involves optimizing product displays, category arrangements, and website content. You will manage product and category updates on our platform, ensuring that the customer journey is seamless, particularly during marketing campaigns. You will be responsible for enhancing website content, supporting the Marketing team with SEO strategies, and improving the overall customer web experience to boost conversion rates.
Key Responsibilities
- Oversee the online product catalog, ensuring accurate information, images, and pricing with optimized descriptions.
- Enhance product listings and categories for a streamlined customer experience, facilitating easy browsing and purchasing.
- Optimize product listings for search engine visibility and paid advertising to drive traffic.
- Collaborate closely with the Marketing team to deliver precise SEO content, including crafting copy for essential pages aligned with keyword objectives.
- Continuously strive to enhance the customer experience throughout the shopping funnel, focusing on navigation, product discoverability, and purchase processes.
- Ensure timely launch of campaign activations and new products across the site, adhering to project briefs.
- Monitor and evaluate the performance of imported feeds for inventory and content accuracy.
- Conduct regular audits of the site to maintain a seamless shopping experience and promptly address any issues.
- Analyze onsite performance metrics, reporting on key indicators such as conversion rates, click-through rates, and page performance.
- Quality check product and category updates to ensure optimal presentation.
- Strong analytical skills with the ability to interpret data effectively.
- Experience with e-commerce content management systems.
- Familiarity with staging environments; basic HTML knowledge is advantageous.
- Ability to manage multiple tasks and maintain composure under pressure.
- Meticulous attention to detail and a solid understanding of journey optimization.
- Hybrid working model allowing flexibility between home and office.
- Early finish on Fridays.
- Flexible working arrangements.
- 24 days of annual leave, plus your birthday off and public holidays, with the option to purchase additional leave.
- Family-friendly leave policies.
- Company pension scheme.
- Sharesave scheme.
- Annual bonus based on company and individual performance.
- Competitive salary.
- Employee discount card for in-store and online purchases.
With a legacy spanning over 230 years, WHSmith has evolved into a globally recognized brand, operating in more than 30 countries. We take pride in being a familiar presence that customers trust throughout their journeys in life. Our diverse workforce of over 12,000 individuals is united in our commitment to enhancing our business through sustainable practices that benefit our planet, our people, and the communities we serve.
WHSmith has established itself as a cornerstone of the high street, offering a wide array of products across more than 500 stores in the UK, including stationery, greeting cards, art supplies, newspapers, magazines, books, and beverages. Our dynamic team thrives on collaboration, innovation, and a fast-paced environment, fostering a culture of entrepreneurship.
We are dedicated to being an inclusive employer, ensuring that all our colleagues feel welcomed and empowered to be their authentic selves.
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