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Head of Marketing

2 months ago

London, Greater London, United Kingdom Wonderful Recruitment & Development Full time

A leading global multimedia company, specializing in educational resources that foster emotional intelligence and life skills, is seeking a visionary Head of Customer Marketing to join their team.

The successful candidate will have a passion for crafting and executing customer-facing marketing strategies that resonate with a diverse range of consumers, as well as a strong background in managerial experience and a deep understanding of marketing both physical and digital products and services.

Key responsibilities include:

  • Developing and implementing a direct-to-consumer marketing strategy, leveraging content performance metrics and analytics tools to drive successful activation.
  • Segmenting marketing messages to specific audiences through the ownership of customer data and relevant CRM systems.
  • Managing the marketing budget and providing regular reporting of results to the wider company.
  • Leading the Direct to Customer Marketing team (2 direct reports) and fostering a culture of collaboration and innovation.

The ideal candidate will possess a minimum of 7 years of marketing experience, with a proven track record of successful campaign delivery. They will be confident, outgoing, and possess strong project and internal stakeholder management skills.

Work Pattern / Location: This role will follow a hybrid working pattern with two days in-office at the company's head office, located in a central business district.