Marketing and Communications Specialist
1 week ago
Job Summary
We are seeking a highly skilled and experienced Digital Marketing Manager to lead our digital campaigns and optimize student recruitment through digital channels. As a key member of our marketing team, you will be responsible for planning, delivering, and analyzing both online and offline campaigns, maintaining and growing our digital presence through SEO, SEM, and the latest digital trends.
Key Responsibilities
- Optimize website user experience and search engine optimization to maximize conversion and goal completion of website visitors.
- Lead on the creation, monitoring, analysis, and optimization of digital marketing campaigns, including search engine marketing, pay-per-click, and email marketing.
- Develop and implement a digital marketing strategy aligned with our recruitment plan.
- Lead content management system, search engine optimization, and search engine marketing efforts, including implementing an effective strategy that includes sourcing stories and increasing public relations digital presence.
- Advise on best digital practices and trends and implement them across the marketing team.
- Manage digital and campaign spend to ensure return on investment and accurate and effective spending.
Requirements
- Prior experience in a digital marketing role.
- Knowledge of search engine optimization, social media, email marketing, digital advertising, and digital reporting.
What We Offer
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
- A chance to work with a talented team of professionals.
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