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Key Account Manager
2 months ago
We are seeking a highly motivated and experienced Key Account Manager to join our Performance Marketing team at Bally's Dover Casino Resort. As a Key Account Manager, you will be responsible for developing and implementing strategies to recruit, retain, and optimize affiliate partnerships, ensuring alignment with our business goals.
Key Responsibilities- Develop and implement strategies to recruit, retain, and optimize affiliate partnerships, ensuring alignment with our business goals
- Identify new opportunities for affiliate program expansion, including into new markets and verticals
- Build and maintain strong, long-lasting relationships with key affiliates, networks, and partners
- Serve as a primary point of contact for affiliate inquiries, providing support and fostering a collaborative partnership
- Monitor and analyze affiliate performance to measure effectiveness and ROI of the affiliate channel
- Utilize data to make informed decisions on strategy adjustments and optimization efforts to increase affiliate program contributions to overall business success
- Work closely with marketing, sales, and product teams to ensure affiliate marketing strategies are integrated and aligned with overall business objectives
- Experience in affiliate marketing or business development
- Experience developing and managing affiliate programs or marketing-related projects, with tangible results in growth and performance improvement
- Experience in the Asian market, with an understanding of culture and market-specific nuances
- Understanding of SEO and digital marketing strategies leveraging tools such as SEMrush, Ahrefs, and SimilarWeb to increase visibility and engagement
- Able to articulate ideas clearly and engage effectively with affiliates, team members, and senior management
- Able to take responsibility and initiative in taking on projects and driving them to completion
- Proficiency in analyzing data to derive insights and inform strategy decisions
- Leadership skills with the ability to motivate and guide a team towards achieving set objectives
We offer a competitive benefits package, including annual leave, annual bonus, health insurance, company share scheme, volunteering days, home office allowance, and wellness or gym allowance. Our team is driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do.
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally's, we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
We are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity, and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
