Senior Marketing Analyst

6 days ago


Rugby, Warwickshire, United Kingdom Travis Perkins Full time

About the Role

We are seeking a highly skilled Senior Marketing Analyst to join our team at Travis Perkins. As a Senior Marketing Analyst, you will play a key role in managing and coordinating the work of the data analytics team to deliver insight and campaign data to the marketing & digital team, and customer KPI metrics to the wider business.

Key Responsibilities

  • To interrogate data and trends in order to highlight areas of concern; use customer data to drive sales and margin performance for the company.
  • To provide insight on all marketing campaigns and make recommendations for future campaigns.
  • To ensure the smooth delivery of insight and campaign data through effective people and priority management.
  • To continue the development of the customer dashboard that can be shared across the business, ensuring that both finance and marketing data are aligned.
  • To support the marketing team with campaign selections and BAU processes when required, ensuring to follow the principles of GDPR.
  • To research and apply new analytical techniques to help provide further insight and personalisation for customers.
  • To use SQL and Google Sheets for delivery of work with potentially some Python.

Requirements

  • Degree in a numerate subject.
  • Experience in an industry which deals with volume customers (e.g. retail).
  • Multichannel metrics experience.
  • Budget management.
  • Ability to use data software to interrogate information.
  • Presenting to multiple stakeholders.
  • Project Management.
  • Knowledge of different software packages and understanding of how data lakes etc are structured.
  • Able to communicate effectively at all levels.
  • Excellent attention to detail.
  • Able to interpret a single-minded proposition and brief.

About Us

Travis Perkins is the largest distributor of building materials in the UK, with a history of over 200 years. We have 5 businesses, 20,000 colleagues, and more than 1,700 branches, stores, and sites around the UK. We believe we have the best people and the best place to work, where everyone works hard together to deliver results and have some fun along the way.



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