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Content Marketing Strategist

2 months ago

London, Greater London, United Kingdom Future Work Full time
About the Role

We're seeking a skilled Content Marketing Strategist to join our team at Future Work. As a key member of our marketing team, you'll be responsible for developing and executing a comprehensive content strategy that showcases our expertise and elevates our brand.

Key Responsibilities
  • Conduct in-depth research and collaborate with teams, clients, and prospects to craft compelling content stories that drive results.
  • Develop and manage a social media strategy that enhances our brand presence and empowers key team members to share their insights.
  • Equip our sales team with powerful content, including client case studies and proof points, to drive conversions.
  • Create high-quality long-form content—reports, guides, and checklists—that fuels our lead generation campaigns.
  • Lead the charge in marketing events, working closely with partners to attract and engage prospects.
  • Continuously measure the impact of content, using metrics and insights to refine our strategies.
Requirements
  • A natural storyteller with a talent for crafting content that inspires action.
  • A proactive, organized leader who engages the team in the content creation process.
  • Good B2B content experience, ideally within a marketing agency, SaaS, or technical services environment.
  • A proven track record of developing successful B2B lead generation strategies across digital channels, including email, social media, and paid media.