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Social Media Campaign Manager

2 months ago


London, Greater London, United Kingdom The Financial Times Full time

About the Company

The Financial Times is a leading global news organization dedicated to providing high-quality information and services. Our mission is to deliver independent and authoritative journalism, and our core values drive our ambitions for the future. Working at FT offers a unique opportunity to be part of a diverse team that values curiosity and rewards ambitious thinking.

Our Commitment to Excellence

We strive for excellence in everything we do, ensuring that all our employees have the flexibility to balance work and personal life. Our ongoing efforts aim to eliminate barriers, particularly for underrepresented groups, and foster a supportive environment where employees can be themselves.

Job Title: Social Media Manager

Company: Financial Times Live

Overview

Financial Times Live is a leading provider of conferences and events, connecting executive audiences with cutting-edge knowledge and fostering networking opportunities. As the Social Media Manager, you will lead a team of specialists to drive social media campaigns across multiple platforms, developing and implementing strategic initiatives to enhance brand visibility and engagement.

Key Responsibilities

  • Report directly to the Interim Head of Digital & Performance Marketing
  • Coordinate and oversee social media campaigns across various channels
  • Manage 'top-tier' events' planning, execution, and performance
  • Create and analyze bespoke content, adhering to established guidelines
  • Stay updated on social media trends, policies, and best practices
  • Conduct regular performance evaluations and share insights with stakeholders
  • Collaborate with team members to drive innovation and growth
  • Guide A/B testing initiatives to optimize campaign results

Required Skills and Experience

  • Demonstrated passion for media and news industry
  • Previous experience in B2B social media management
  • Strong leadership and project management skills
  • Proficiency in copywriting and content creation
  • Analytical mindset with expertise in social media analytics
  • Proactive, innovative, and collaborative approach to work

What We Offer

Joining FT offers a competitive benefits package tailored to different locations. Enjoy perks such as generous leave policies, flexible work arrangements, healthcare coverage, parental packages, gym memberships, and opportunities for giving back. Take the next step in your career with us