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Digital Insights Analyst

2 months ago

Watford, Hertfordshire, United Kingdom Allwyn UK Full time
About the Role

We are seeking a highly skilled Digital Insights Analyst to join our CRM team at Allwyn UK. As a key member of our team, you will be responsible for extracting, manipulating, and analysing digital customer data to derive actionable insights that drive marketing strategies and business decisions.

Key Responsibilities
  • Analytics
    • Use a variety of analytical tools (e.g. SQL, Excel, PowerBI, Adobe) and methods to deliver regular reports and deep dive strategic analytics
    • Contribute towards maintaining and developing regular player performance reports
    • Automate reports where possible and work with technology to evolve and optimise dashboards
  • Insight
    • Using new or existing data from a variety of sources, create concise, impactful presentations with meaningful insights and recommendations
    • Communicate complex data findings in a clear and concise manner to non-technical audiences
  • Stakeholder Management
    • Collaborate with marketing and commercial planning teams to translate data insights into actionable strategies
    • Build strong network of relationships with stakeholders across departments to enable things to get done quickly and effectively
Requirements
  • 1 year's experience or a higher level education qualification in a relevant field (data analysis, mathematics, statistics, business)
  • Proficiency in using Excel and SQL (or other programming language such as R, Python) to manipulate large volumes of data
  • Experience with visualization tools such as PowerBI, and web analytics tools such as Adobe/Piano is an advantage, however training can be provided to support these
  • Passionate about understanding customer behaviours
  • Demonstrated ability to work independently in a deadline-oriented environment
  • Ability to evaluate quantitative data sets and determine 'big picture' implications
  • Ability to handle multiple projects in a deadline-driven environment
  • Excellent attention to detail
About Allwyn UK

Allwyn UK is a leading lottery operator with a strong commitment to creating a more inclusive organisation. We pride ourselves on being diverse and inclusive, and we do not tolerate discrimination, harassment, or victimisation in the workplace. We encourage applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.

Benefits
  • 34 days paid leave (This includes bank holidays)
  • 2 x Life Days
  • 4 x Salary of Life Insurance
  • Pension: We'll contribute 8.5%
  • BUPA
  • £500 wellness allowance
  • Income Protection