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Senior Digital Marketing Director
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We are seeking an experienced and dynamic Senior Digital Marketing Manager to lead our E-commerce and digital marketing efforts for a Wholesale Hair and Beauty company. This B2B-focused role involves full responsibility for managing and developing our E-commerce and marketing functions, ensuring that all digital and social media activities align with our brand and company objectives.
Key Responsibilities- E-commerce Function
- Meet sales targets for group websites and hotline.
- Ensure customer UX is on-brand and up-to-date with industry standards.
- Keep website products updated, including prices, descriptions, and imagery; liaise with the buying team for product updates.
- Coordinate segmented weekly email campaigns with the team.
- Develop and manage PPC/SEO strategies with agencies to meet web and hotline performance targets.
- Manage Trustpilot relationships, responding to all 4 and 5-star reviews and staying close to customer feedback.
- Update website policies and procedures, ensuring all transactional processes and content uploads are legally compliant.
- Social Media & Digital
- Develop and implement a Social Media strategy, including content and posting schedules.
- Leverage social media to identify and acquire customers.
- Drive traffic to websites and increase brand visibility.
- Achieve financial objectives by preparing annual budgets, scheduling expenditures, analysing variances, and initiating corrective actions.
- Enhance brand reputation, recognition, and appeal to new consumers to grow the business.
- Marketing Function & Promotional Events
- Liaise with external marketing management companies to implement strategies.
- Manage the marketing and E-commerce budget.
- Implement effective and efficient media strategies, including analysis and monthly reporting to the executive team.
- Identify new target markets and develop associated business cases.
- Ensure all campaigns are effectively translated across online channels and are on-brand.
- Review marketing campaigns to assess success and incorporate learnings into future strategies.
- Stay updated with industry developments and incorporate best practices within the business.
- Proven track record of delivering E-commerce sales growth.
- Essential retail experience.
- Experience with premium brands.
- Demonstrable achievements in relevant marketing and E-commerce roles.
- Experienced people manager with a history of developing and mentoring team members.
- Positive, flexible, and can-do attitude.
- Hands-on approach with attention to detail.
- Strong character with the ability to challenge the norm.
- Experience with new website launches is desirable but not essential.
- Excellent communication skills, both written and verbal, with the ability to interact at all levels of the business and with external stakeholders.
- Ability to work across different brands, adapting to different brand propositions.
- Obsessive attention to detail, well-organized, and able to prioritize and manage own diary to deliver projects on time.
- Multitasking and analytical skills.
- Relevant technical competency/qualification.
- Career progression opportunities for the right candidate.