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Senior Digital Marketing Director

2 months ago


Coventry, Coventry, United Kingdom SF Recruitment Full time £60,000 - £70,000
About the Role

We are seeking an experienced and dynamic Senior Digital Marketing Manager to lead our E-commerce and digital marketing efforts for a Wholesale Hair and Beauty company. This B2B-focused role involves full responsibility for managing and developing our E-commerce and marketing functions, ensuring that all digital and social media activities align with our brand and company objectives.

Key Responsibilities
  • E-commerce Function
    • Meet sales targets for group websites and hotline.
    • Ensure customer UX is on-brand and up-to-date with industry standards.
    • Keep website products updated, including prices, descriptions, and imagery; liaise with the buying team for product updates.
    • Coordinate segmented weekly email campaigns with the team.
    • Develop and manage PPC/SEO strategies with agencies to meet web and hotline performance targets.
    • Manage Trustpilot relationships, responding to all 4 and 5-star reviews and staying close to customer feedback.
    • Update website policies and procedures, ensuring all transactional processes and content uploads are legally compliant.
  • Social Media & Digital
    • Develop and implement a Social Media strategy, including content and posting schedules.
    • Leverage social media to identify and acquire customers.
    • Drive traffic to websites and increase brand visibility.
    • Achieve financial objectives by preparing annual budgets, scheduling expenditures, analysing variances, and initiating corrective actions.
    • Enhance brand reputation, recognition, and appeal to new consumers to grow the business.
  • Marketing Function & Promotional Events
    • Liaise with external marketing management companies to implement strategies.
    • Manage the marketing and E-commerce budget.
    • Implement effective and efficient media strategies, including analysis and monthly reporting to the executive team.
    • Identify new target markets and develop associated business cases.
    • Ensure all campaigns are effectively translated across online channels and are on-brand.
    • Review marketing campaigns to assess success and incorporate learnings into future strategies.
    • Stay updated with industry developments and incorporate best practices within the business.
    Requirements
    • Proven track record of delivering E-commerce sales growth.
    • Essential retail experience.
    • Experience with premium brands.
    • Demonstrable achievements in relevant marketing and E-commerce roles.
    • Experienced people manager with a history of developing and mentoring team members.
    • Positive, flexible, and can-do attitude.
    • Hands-on approach with attention to detail.
    • Strong character with the ability to challenge the norm.
    • Experience with new website launches is desirable but not essential.
    • Excellent communication skills, both written and verbal, with the ability to interact at all levels of the business and with external stakeholders.
    • Ability to work across different brands, adapting to different brand propositions.
    • Obsessive attention to detail, well-organized, and able to prioritize and manage own diary to deliver projects on time.
    • Multitasking and analytical skills.
    • Relevant technical competency/qualification.
    • Career progression opportunities for the right candidate.