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Healthcare Brand Strategist
2 months ago
Job Summary: IQVIA is seeking a highly motivated and results-driven Brand Manager to lead our client's Enteral Nutrition and Oral Nutritional Supplements (ONS) platform.
Key Responsibilities:
- Develop and execute comprehensive brand strategies aligned with our company vision, ensuring long-term growth and success.
- Collaborate with the Senior Brand Manager to execute the brand plan, including digital activities and Sales Force plans.
- Contribute to the definition and management of long-term local brand ambitions, objectives, and strategies, playing a key role in shaping the wider strategy.
- Manage the yearly brand planning process, ensuring alignment with European and Global plans where relevant.
- Present brand plans to internal stakeholders and the Sales Force, ensuring effective communication and alignment.
- Maintain a deep understanding of brand P&L and the impact of the Brand Plan on the wider organisation's finances.
- Monitor industry and competitor activities, as well as brand performance, to adapt plans in a constantly changing, competitive Medical Nutrition environment.
- Develop a comprehensive understanding of the UK Medical Nutrition environment, including media, competition, and Healthcare Professional behaviour, to identify marketing issues and opportunities.
- Support the administration and governance of the brand, including regulatory compliance, budget management, project management, and Sales Force materials.
Requirements:
- Self-starting capability with the ability to manage sizable projects and workstreams with limited hands-on support.
About IQVIA: IQVIA is a leading healthcare technology and consulting company that provides innovative solutions to help our clients drive business growth and improve patient outcomes.
