Marketing Acquisition Manager

1 month ago

London, Greater London, United Kingdom Airtime Full time
About Airtime

Airtime is a dynamic and innovative company that thrives on creativity and teamwork. Our mission is to empower users with a fresh and engaging experience, marked by continuous innovation and unique features.

The Opportunity

We are seeking a skilled Marketing Acquisition Manager to own our member acquisition channels across all partners and paid channels. As a key member of our marketing team, you will be responsible for developing and executing strategies to drive new member acquisition and meet monthly growth targets.

Key Responsibilities
  • Develop and manage the mobile app growth strategy for Airtime, including organic, telco, paid, and referral channels.
  • Maintain effective communication with internal teams, including Marketing, Product, and Social.
  • Collaborate with telco partners O2 and EE to unlock new opportunities for member growth.
  • Create and manage new user acquisition channels and campaigns.
  • Maximize the use of internal and 3rd party marketing and tracking platforms, tools, and technology.
  • Prepare and present weekly, monthly, and quarterly analysis, reporting, and recommendations for continuous improvement and growth optimization.
  • Work closely with cross-functional counterparts and internal teams to develop and sync on overall strategy, execution, and reporting.
  • Actively seek out and manage partnerships that generate member acquisition for Airtime.
  • Stay up-to-date with the competitive landscape, available alternatives, and new emerging app growth programs.
  • Collaborate with product teams to optimize services provided to telco partners O2 and EE to generate higher conversion rates.
  • Develop customer segmentation and targeting strategies to deliver personalized, consistent, and channel-appropriate messaging.
Requirements
  • 5 years of experience in growth marketing, mobile app growth, paid ad platforms, and referral.
  • Track record of building and executing mobile app growth strategies at scale.
  • Strong hands-on experience with mobile app ad platforms, tools, and technology, including Meta, TikTok, Google, App Store, and Playstore.
  • Strong analysis and reporting skills.
  • Proven track record of developing data-driven growth strategies.
What We Offer
  • Share options.
  • 23 days annual leave, plus one for each year served (capped at 26).
  • Birthday leave.
  • Learning and development budget/time allocation.
  • Flexible start and finish hours (06:30 - 10:30 am start).
  • Life assurance at 5x salary.
  • Health cash plan.
  • Virtual GP appointments for you and your family.
  • 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.
  • Private Medical Insurance.
  • Hybrid working between home and office.
  • City centre location with brand new fit out (when in the office).
  • Buy a holiday scheme.
  • Charity day.
  • Charity contribution.
  • Professional accreditation funding.
  • Enhanced Maternity, Paternity, and Adoption leave pay.

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