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Paid Search Strategist

2 months ago

London, Greater London, United Kingdom Publicis Media Full time

About Publicis Media and L'Oréal

Publicis Media and L'Oréal are redefining the beauty industry through innovative media strategies powered by advanced data analytics. This partnership aims to deliver personalized beauty experiences for every individual.

Both companies, leaders in their respective fields, share a passion for technology and a commitment to excellence. Publicis Media will leverage its expertise to create powerful media solutions that drive L'Oréal's business growth.

The Role: Paid Search Account Manager

We are seeking a talented and driven Paid Search Account Manager to join our team. You will play a crucial role in managing and optimizing performance-driven campaigns for L'Oréal, one of our most prestigious clients.

Responsibilities:

  • Develop, implement, and manage PPC campaigns across various platforms, including Google Ads, Bing Ads, and PMAX.
  • Analyze campaign performance data to identify trends, opportunities, and areas for improvement. Provide actionable insights and recommendations to optimize campaigns.
  • Conduct thorough keyword research, craft compelling ad copy, and optimize landing pages to enhance campaign effectiveness.
  • Collaborate with cross-functional teams to ensure PPC strategies align with overall marketing objectives.
  • Stay abreast of industry trends and best practices to maintain cutting-edge campaign strategies.
  • Prepare comprehensive reports and present campaign performance to clients and internal stakeholders.
  • Manage budgets effectively to maximize ROI within allocated spend.
  • Continuously test and refine campaigns to achieve optimal results.

Qualifications:

The ideal candidate possesses a strong understanding of paid search marketing principles and best practices. You are data-driven, analytical, and possess excellent communication and collaboration skills.