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Marketing Campaign Lead

2 months ago

Aberdeen, Aberdeen City, United Kingdom Astute People Full time £58,000
Marketing Campaign Lead

Astute People's Renewables team is partnering with a dynamic FTSE250 renewable energy provider to recruit for a Marketing Campaign Lead for their office in Norwich or Aberdeen.

This role will deliver global campaigns on priority issues to achieve strategic goals and maximize marketing ROI.

Key Responsibilities:

  • Devise and implement a comprehensive media, marketing, PR, and communications strategy, including an annual implementation plan.
  • Provide long-term horizon scanning for campaigns, including identifying risks and opportunities, and managing short-term planning.
  • Plan marketing communications by setting objectives, gathering and interpreting audience insights, and selecting appropriate digital channels.
  • Conduct research to understand audiences and the potential impact of strategic communications.
  • Develop, write, and deliver persuasive copy for all content produced.
  • Oversee third-party content quality, ensuring adherence to style guidelines and brand identity.
  • Develop high standards of evaluation measures to collect, analyse, and report on communications activities.
  • Build and develop external alliances and relationships with decision-makers across various sectors and future partner organizations.
  • Develop a communication plan in consultation with senior business leaders and stakeholders to promote campaign priorities and organizational change.
  • Manage the annual campaign budget with the head of marketing communications and the marketing automation strategy manager.

Requirements:

  • Degree, diploma, or qualification in marketing or proven relevant experience.
  • Minimum of five years of marketing or campaign management experience with a proven track record of achievement.
  • Experience in the renewables, oil and gas, or marine construction industries is desirable but not essential.
  • Expertise in devising and implementing marketing and campaign strategies for technical portfolios.
  • Hands-on experience with digital platforms (e.g., web, mobile, social media, digital advertising, SEO, CMS, and CRM).

What We Offer:

  • ~ 34 days holiday (Including 4 fixed Bank Holidays)
  • ~ Pension Scheme
  • ~ Life Assurance
  • ~ Employee Assistance Programme
  • ~ Enhanced family policies
  • ~ Private Medical Healthcare