Senior Marketing Manager

2 days ago


Northampton, Northamptonshire, United Kingdom Reed Full time
Job Title: Senior Marketing Executive

Reed is seeking a highly skilled Senior Marketing Executive to join our team. As a key member of our marketing team, you will be responsible for executing multi-channel marketing tactics that drive inbound leads and accelerate touchpoints within our target audiences.

Key Responsibilities:
  • Lead generation and routing: Collaborate with the digital marketing manager to source, run, and monitor the best channels for inbound lead generation, ensuring efficient routing to sales.
  • Marketing campaign planning: Plan, execute, optimize, and report on digital marketing campaigns, utilizing tactics such as paid social, paid search, landing pages, and email.
  • Local SEO: Maintain and optimize our local search presence across our office locations, supported by an external SEO agency, to drive up our organic search presence for key terms across the UK.
  • Email marketing: Oversee the creation and send of central email marketing campaigns, including newsletters, nurture emails, and auto-replies.
  • Sales enablement: Develop internal communications plans and build relationships with key sales stakeholders to empower our local sales teams to get the best from marketing campaigns and initiatives.
  • Marketing automation: Utilize the full suite of marketing tools in HubSpot to plan and build marketing automations that deliver a great customer experience, including workflows, lists, and chatbots.
Requirements:
  • A passionate marketer with around 3 years of experience in B2B digital marketing.
  • Experience working in marketing automation platforms such as HubSpot, Marketo, or Pardot.
  • Desirable experience with running paid advertising across social media and Google.
  • Able to take ownership of tasks, projects, and communicate effectively with various stakeholders, including the senior leadership team.
  • Able to learn new tactics regularly and adapt to changing marketing landscapes.


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