Consumer Insights Strategist
2 months ago
Kraft Heinz is seeking a Consumer Insights Strategist to join our Foundational Consumer Strategy team in London.
As a key member of the global team, you will play a vital role in driving deep consumer understanding and fueling growth across Europe and Pacific Developed Markets (EPDM). This newly created position supports Kraft Heinz's long-term strategy and local market initiatives.
Your Responsibilities:
- Champion a Consumer-Centric Approach: Lead the insights agenda for long-term strategy, ensuring it aligns with the needs of local markets within the EPDM zone.
- Uncover Actionable Insights: Discover, define, and deliver actionable consumer insights that inform enterprise-wide strategic planning.
- Shape Strategic Direction: Contribute to the development and execution of Kraft Heinz's long-term strategic plan, leveraging consumer understanding as a key driver.
- Lead Consumer Learning Initiatives: Spearhead the 10-Year Strategy Insights agenda for Enterprise Consumer Strategy and Innovation within EPDM.
- Establish Best Practices: Develop and implement best practices, centralized tools, and capabilities to enhance the effectiveness of consumer insights across the organization.
Your Qualifications:
- A Bachelor's degree is required; an MSc or MBA is highly advantageous.
- Proven experience in strategic insights and consumer research within a dynamic business environment.
- Strong functional and technical knowledge of qualitative, quantitative, syndicated services, and agile research methodologies.
- Experience working across diverse product portfolios is preferred.
- Demonstrated ability to distill complex insights and drive impactful change within an organization.
- Commercially astute with a proven track record of interpreting and synthesizing data to inform strategic decision-making.
- Exceptional analytical skills, coupled with the ability to prepare insightful reports and compelling presentations.
- Excellent communication, organizational, and presentation skills.
- A collaborative team player with the ability to thrive in a global insights environment.
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