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B2B Technology PR Specialist

3 months ago

London, Greater London, United Kingdom Publicis Pro Full time
Senior PR Account Executive - Join Our Innovative Team at Publicis Pro

We are looking for a driven and enthusiastic Senior PR Account Executive to become a vital part of our innovative team. This position focuses on collaborating with leading B2B technology clients to execute creative public relations and social media strategies. The successful candidate will possess a solid background in B2B technology public relations, outstanding writing capabilities, and a commitment to achieving meaningful outcomes in a dynamic agency setting.

Key Responsibilities:
  • Work closely with account teams to brainstorm innovative ideas, engage with media and influencers, and ensure adherence to project timelines.
  • Oversee multiple projects from inception to completion, proactively identifying and addressing challenges.
  • Maintain regular client communication, including daily updates and comprehensive activity reports.
  • Keep abreast of industry developments and competitive trends to better support client needs.
  • Establish and cultivate relationships with media professionals and analysts to boost client visibility.
  • Contribute to public relations, social media, and content marketing initiatives to meet client objectives.
  • Produce high-quality communication materials and assist in formulating communication strategies.
  • Ensure clear and ongoing dialogue between clients and the account management team.
Qualifications:
  • Demonstrated experience in public relations, particularly within the B2B sector.
  • Strong media relations expertise, including journalist engagement and coverage analysis.
  • Exceptional writing skills with a keen eye for detail.
  • Previous experience in a fast-paced press office or account management environment, developing public relations campaigns.
  • Familiarity with social media initiatives and related marketing practices is advantageous.