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Senior Brand Development Manager

2 months ago

Raunds, Northamptonshire, United Kingdom Howden Joinery Full time
About the Role

We are seeking a highly skilled Senior Brand Development Manager to join our Marketing team at Howdens Joinery. As a key member of our team, you will be responsible for spearheading the development and execution of high-impact brand and media strategies to elevate brand authority, awareness, and consideration across trade and end-user segments.

Key Responsibilities
  • Lead National Advertising: Develop and execute high-impact national advertising campaigns, emphasizing radio planning and liner/connected TV brand response Ads to boost brand awareness and engagement on a large scale.
  • Channel Expertise: Oversee and optimize all brand channels, including PR strategies, point of sale (POS) materials, and local marketing efforts, ensuring each channel works harmoniously to support our brand objectives.
  • Insight-Driven Strategy: Brief and utilize market research and insights to inform and refine brand strategies, ensuring that campaigns are data-driven and resonate with our target audiences.
  • Strategic Partnerships: Cultivate and manage strategic sponsorships and partnerships, including collaborations with social media community partners, to enhance brand visibility and drive impactful engagement.
  • PR Strategy Mastery: Lead the development of a robust PR strategy that ensures ongoing media coverage, influencer and brand ambassador engagement, and positive brand perception across key markets.
  • POS Leadership: Guide the creation and implementation of impactful POS materials that resonate with our audience and drive footfall and leads.
  • Comprehensive Campaign Management: Coordinate with internal teams and external agencies to deliver integrated campaigns that align with our brand's vision and business goals.
  • Foster Growth and Development: Lead and mentor your team, nurturing their professional growth while fostering a culture of innovation and continuous improvement.
Requirements
  • National Advertising & Brand Campaign Expertise: A proven track record in national advertising, particularly in radio and TV planning and multi-channel campaign planning and execution.
  • Insight-Driven Decision-Making: Strong ability to leverage customer insights and data to inform brand strategy and optimize campaign effectiveness.
  • Strategic Vision: Strong brand management skills with the ability to develop and implement strategies across national and local channels, including PR, POS, and partnerships.
  • Leadership Excellence: Inspiring leadership capabilities with experience in managing high-performing teams and complex cross-functional projects.
  • Partnership Management: Expertise in managing relationships with key partners, sponsors, and social media and brand ambassadors/influencers to drive brand objectives.
  • Innovative Mindset: Creative thinking and a data-driven approach to ensure continuous improvement and measurable success across all initiatives.
  • Desirable Qualifications: A CIM or Mini MBA qualification or similar would be the cherry on top, signaling your commitment to staying at the top of your marketing game.
What We Offer
  • Competitive salary and annual company bonus
  • Excellent pension scheme (company contribution of up to 12%)
  • 25 days holiday + bank holidays
  • Subsidized lunch at our onsite restaurant
  • Staff Discount
  • Employee Assistance Programme
  • Exceptional Reward and Recognition events