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Strategic Brand Activation Manager

2 months ago

London, Greater London, United Kingdom Rullion Limited Full time

Job Title: Campaign Effectiveness Manager

About the Role:

Rullion Limited, a leading recruitment agency, is seeking a highly skilled and strategic Campaign Manager to join their in-house Brand and Marketing team. As a key member of the team, you will be responsible for developing and implementing innovative brand activation campaigns that drive business growth and enhance brand engagement.

Key Responsibilities:

  • Brand Activation Strategy: Design and execute comprehensive brand activation campaigns that align with business goals and brand positioning, leveraging multiple channels such as experiential events, pop-ups, sponsorships, retail activations, and digital/virtual platforms.
  • Regulatory Compliance: Develop creative yet compliant messaging and experiences, working closely with legal teams to ensure all activations meet regulatory requirements.
  • Collaborative Implementation: Partner with internal creative teams and external vendors to realize activation concepts, overseeing the entire project lifecycle from briefing to final execution.
  • Performance Analysis: Monitor, analyze, and report on the effectiveness of brand activation campaigns, using data-driven insights to enhance current and future initiatives.
  • Budget Management: Manage and allocate budgets for all brand activation activities, ensuring efficient use of resources without sacrificing quality.
  • Brand Stewardship: Advocate for the brand across all activations, ensuring consistency in messaging, tone, and visual identity.

Requirements:

  • Expertise in Brand Activation: Demonstrable expertise in designing and implementing brand activation campaigns that boost engagement and foster brand loyalty.
  • Advanced Project Management: Advanced project management capabilities, adept at overseeing multiple campaigns concurrently.
  • Dynamic Environment: Skilled at thriving in a fast-paced, dynamic environment with shifting priorities.
  • Attention to Detail: Exceptional attention to detail and a strong commitment to producing high-quality results.