Go To Market Lead

2 weeks ago

London, Greater London, United Kingdom carwow Full time
About the Role

We are seeking a highly skilled Go-to-Market Lead to spearhead the expansion of our business in the automotive industry. As a key member of our team, you will be responsible for developing and implementing a comprehensive go-to-market strategy to drive growth and revenue.

Key Responsibilities
  • Develop and execute a go-to-market strategy to launch and scale our sponsored ads product in the UK, Germany, and Spanish markets.
  • Collaborate with cross-functional teams, including product, marketing, and sales, to ensure alignment and effective execution.
  • Define and implement processes for the sponsored ads product, including sales processes, back-office procedures, and remuneration models.
  • Work closely with the product team to develop the B2C and B2B-side product, ensuring product-market fit for the target markets.
  • Partner with the sales team to craft and continuously evolve a compelling pitch documentation and process.
  • Analyze product performance and identify short, medium, and long-term levers to enhance performance.
  • Collaborate with the management team to develop and present proposals for the further development and management of the business.
Requirements
  • Entrepreneurial mindset with a strong commercial and operational drive.
  • Several years of experience in a digital marketing environment, an automotive marketplace, or a leading consulting company in the automotive industry.
  • Proven experience in developing and implementing new media products for partners, ideally in the automotive industry.
  • Demonstrated ability to lead complex projects in international companies, across various teams.
  • Strong communication skills with fluency in English and German.
  • Highly motivated to tackle new challenges and improve processes.
What We Offer
  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic and innovative company in the automotive industry.
  • Collaborative and supportive team environment.
  • Professional development and growth opportunities.

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