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Marketing Insights Manager
2 months ago
Job Title: Senior Marketing Communications Insight Manager
Location: London (Battersea) / Hybrid
Job Type: Full-time
Company: SharkNinja
About Us:
SharkNinja is a leading consumer goods company that specializes in developing innovative products that make life easier. We are passionate about innovation and are looking for talented individuals who share our vision.
Job Summary:
We are seeking an experienced Senior Marketing Communications Insight Manager to join our EMEA Customer & Market Insight team. The successful candidate will be responsible for driving marketing and communication insight-led recommendations across the business by identifying and building a learning agenda to continually experiment, test, iterate, and execute quickly.
Key Responsibilities:
- Develop and implement marketing insight programs to inform business strategies and product offerings.
- Partner with marketing teams to set strategic direction for the brand and communication across EMEA and multiple product categories.
- Develop and track social media campaign performance, DTC channels, and incorporate customer segmentation into both how we develop and track the brand.
- Provide expert advice through insights into marketing strategies and media planning.
- Work with and provide guidance to marketing colleagues, as well as creative and media agencies for both ATL & BTL campaigns.
- Utilize insights to drive and support a brand advocacy program.
Requirements:
- 10+ years of consumer insight experience in brand tracking and brand strategy.
- Stakeholder and management experience.
- EMEA / Multi-levelled matrix organisation management.
- Proposition development & execution experience.
- Product Lifecycle management experience with technical aptitude.
- Strong numeracy/commercial acumen.
- Exceptional skills in Microsoft office packages, especially PowerPoint and Excel.
What We Offer:
SharkNinja offers a dynamic and fast-paced work environment with opportunities for professional growth and development. We are committed to providing our employees with a competitive compensation package and a comprehensive benefits program.
