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Campaign Operations Specialist

2 months ago

London, Greater London, United Kingdom Vodafone Full time

About Vodafone UK

Vodafone UK is a global technology communications company that empowers people and businesses to stay connected and thrive in a digital world. We leverage cutting-edge technology to offer products and services that enhance communication and improve lives.

Our Approach

We believe that through collaboration and connection, we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources they need to succeed in their roles.

Job Summary

We are seeking a skilled Campaign Operations Specialist to join our Consumer team. As a key member of our team, you will be responsible for executing targeted marketing communications to our enterprise, consumer, or wholesale base through inbound/outbound channels using Vodafone's Campaign Management Systems – Unica/Pega.

Key Responsibilities

  • Typically responsible for over 10 million outbound contacts per year aimed at cross-selling/up-selling or customer engagement.
  • Ensure quality of selection management process and identify data issues to minimize customer complaints and maximize revenue (indirectly responsible for up to £10 million revenue).
  • Responsible for driving an increase in response rates and ROI across campaigns through targeting suggestions to campaign sponsors.
  • Deliver increasing productivity levels of campaign delivery and strive for efficiencies in all aspects of campaign management.

Requirements

  • Proficient in use of Unica and SQL – essential.
  • Stakeholder management.
  • Good understanding of structured query language (SQL) for manipulating data from a large data warehouse.
  • Database marketing understanding – familiar with customer data sources in a quad play market – Billing/usage/individual & household/contextual data. Plus, understanding of statistical significance for control groups/targeting using propensity models/test & learn principles/campaign automation/Data Protection Act.
  • Accurate under pressure.
  • Attention to detail.

What We Offer

We believe that taking care of our employees is the key to their success. That is why we offer an excellent remuneration and bonus package with up to 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects.

We offer an extensive benefits package that can be tailored to suit you and your family, including employee discounts, retail vouchers, pension plan, and share schemes. We take pride in our commitment to supporting you at every stage of your career by providing top-of-the-range learning and development tools and market-leading parental leave policies.

Regulatory Compliance

Vodafone UK is regulated by the Financial Conduct Authority, and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators' standards.

Accessibility

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, please refer to the Accessibility section of our Careers website for guidance.