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Product Marketing Specialist in Mobility

3 months ago

Redhill, Surrey, United Kingdom Guided Solutions Full time

Company Overview

Guided Solutions is a forward-thinking organization dedicated to advancing mobility solutions. We are currently in search of a Product Marketing Manager to enhance the visibility and growth of our cutting-edge mobility offerings across the UK and EU.

Role Overview

The selected candidate will play a pivotal role in crafting impactful product marketing materials. Leveraging market insights, you will develop content that resonates with our target audience. Collaboration with cross-functional teams and fellow marketing professionals will be essential in formulating strategies for product launches and positioning.

Key Responsibilities

  • Facilitate product launch initiatives: Pre-launch, Launch, Post-launch
  • Engage with potential dealers through calls and visits
  • Gain insights into sales channels, market dynamics, and operational processes within the designated territory
  • Accompany third-party sales representatives and assist with point-of-sale materials
  • Coordinate product demonstrations via video calls and ensure optimal showroom presentations
  • Participate in relevant trade shows to enhance market understanding
  • Collaborate with social media teams to showcase product updates
  • Develop product email communications for dealers, distributors, and consumers
  • Oversee the creation and editing of promotional videos and advertisements
  • Manage the production of printed marketing materials
  • Author and refine product user manuals and quality standards guides
  • Ensure the accuracy and maintenance of all web content
  • Administer budget and cost management in alignment with financial guidelines

Qualifications

  • Proven ability to work collaboratively across diverse teams
  • Exceptional communication skills, with the ability to translate marketing terminology for varied audiences
  • In-depth knowledge of marketing platforms, particularly social media
  • Strong analytical and problem-solving capabilities for product evaluation and market analysis
  • Creative mindset with meticulous attention to detail
  • Skill in storytelling through product narratives
  • Experience in the healthcare or mobility solutions sector is preferred.