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Healthcare Brand Strategist
2 months ago
Job Summary: We are seeking a highly motivated and results-driven Brand Manager to lead our client's Enteral Nutrition and Oral Nutritional Supplements (ONS) platform.
About the Role: As a Brand Manager at IQVIA, you will be responsible for defining brand strategy and developing long-term plans aligned with our company vision. You will work closely with the Senior Brand Manager to execute the brand plan, including digital activities and Sales Force plans.
Key Responsibilities:
- Contribute to the definition and management of long-term local brand ambitions, objectives, and strategies, playing a key role in shaping the wider strategy.
- Manage the yearly brand planning process, ensuring alignment with European and Global plans where relevant.
- Work with the Senior Brand Manager to present these plans to internal stakeholders and the Sales Force.
- Maintain a good understanding of brand P&L and the impact of the Brand Plan on the wider organisation's finances.
- Keep a close watch on industry and competitor activities, as well as brand performance, to adapt plans in a constantly changing, competitive Medical Nutrition environment.
- Develop a comprehensive understanding of the UK Medical Nutrition environment, including media, competition, and Healthcare Professional behaviour, to identify marketing issues and opportunities.
- Support the administration and governance of the brand, including regulatory compliance, budget management, project management, and Sales Force materials.
Requirements: Self-starting capability with the ability to manage sizable projects and workstreams with limited hands-on support.
About IQVIA: We are a leading healthcare technology and consulting company that provides innovative solutions to help our clients improve patient outcomes and reduce healthcare costs.
