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Marketing Campaign Strategist

2 months ago

Aberdeen, United Kingdom Astute People Full time
About the Role

Astute People is partnering with a leading renewable energy provider to recruit a Marketing Campaign Lead for their commercial team. This role will involve delivering global campaigns to achieve strategic goals and maximize marketing ROI.

Key Responsibilities
  • Define the framework and portfolio structure for integrated business line campaign areas.
  • Devise and implement a comprehensive media, marketing, PR, and communications strategy, including an annual implementation plan to support all aspects of a campaign.
  • Provide long-term horizon scanning for campaigns, including identifying risks and opportunities, and managing short-term planning.
  • Plan marketing communications by setting objectives, gathering and interpreting audience insights, and selecting appropriate digital channels to drive a 'digital first' change programme.
  • Conduct research to understand audiences and the potential impact of strategic communications.
  • Own the company and business line narrative and messaging for each campaign area managed.
  • Develop, write, and deliver persuasive copy for all content produced.
  • Oversee third-party content quality, ensuring adherence to style guidelines and brand identity.
  • Develop high standards of evaluation measures to collect, analyse, and report on communications activities.
  • Report on campaign ROI and provide recommendations for improvements.
  • Build and develop external alliances and relationships with decision-makers across various sectors and future partner organizations to support the mission.
  • Develop a communication plan in consultation with senior business leaders and stakeholders to promote campaign priorities and organizational change.
  • Manage the annual campaign budget with the head of marketing communications and the marketing automation strategy manager.
Requirements
  • Degree, diploma, or qualification in marketing or proven relevant experience.
  • Minimum of five years of marketing or campaign management experience with a proven track record of achievement.
  • Experience in the renewables, oil and gas, or marine construction industries is desirable but not essential.
  • Expertise in devising and implementing marketing and campaign strategies for technical portfolios.
  • Hands-on experience with digital platforms (e.g., web, mobile, social media, digital advertising, SEO, CMS, and CRM).
Personal Qualities
  • Strong interpersonal skills, with the ability to motivate others and build effective partnerships.
  • Strong presentation, negotiation, and communication skills.
  • Excellent organisational skills with attention to deadlines, detail, and brand integrity.
  • Analytical mindset with a creative and innovative approach to problem-solving.
Benefits
  • Salary of £58,000.
  • 34 days holiday (Including 4 fixed Bank Holidays).
  • Pension Scheme.
  • Life Assurance.
  • Employee Assistance Programme.
  • Enhanced family policies.
  • Private Medical Healthcare.