Director of Brand Strategy
1 day ago
We are looking for a Customer Contact Strategy Manager to join our Personalisation Strategy and Decisioning team within the Customer, Brand & Engagement (CB&E) function.
We are on an exciting journey to transform our capability to deliver personalised performance marketing.
This role specifically sits within the 'Personalisation and Performance team' and you'll be working for our Decisioning and Contact Strategy Senior Manager.
You will be responsible for evaluating, designing and embedding our overall customer contact strategy whilst ensuring the wider Personalisation and Performance team is creating and delivering personalised, relevant and timely effective interactions with our members at the heart.
You will also optimise one of our key marketing technology platforms, the Pega Customer Decisioning Hub (CDH) platform to achieve Society goals with the sophistication and complexity growing in line with the uplift in our data and tech capability.
At Nationwide, we offer hybrid working wherever possible.
More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working.
We value our time in the office to solve problems, to learn, and to feel connected.
For this role, you'll spend at least two days per week, or if part-time, you'll spend 40% of your working time, based at either our Swindon or London office.
You can also find out more about our approach to hybrid working here.
You will help define our overall 'Customer Contact Strategy' and then working with the Performance and Personalisation team to embed these principles ensuring the teams are creating and delivering personalised, multi-channel, relevant, timely and effective interactions.
You will configure and optimise our central Pega decisioning capability to achieve Society goals with the sophistication and complexity growing in line with the uplift in our data and tech capability.
You will support the enablement of new technologies and capabilities to deliver better outcomes, including deploying advanced analytics and machine learning for next best engagement decisioning.
You will need to build effective working relationships across the Performance & Personalisation team to ensure that our personalisation strategy and execution is aligned.
You will also stay up to date with industry trends and advancements in decisioning technologies to ensure our platform remains cutting edge and competitive.
Excellent understanding and hands-on experience of using Pega Customer Decisioning Hub.
A proactive, collaborative and solution-oriented approach with the ability to support complex change projects and realise opportunities to drive further improvements.
Excellent working knowledge of Data Protection Legislation.
A personal pension – if you put in 7% of your salary, we'll top up by a further 16%.
Life assurance worth 8x your salary.
A great selection of additional benefits through our salary sacrifice scheme.
Access to an annual performance-related bonus.
Access to training to help you develop and progress your career.
25 days holiday, pro rata.
Nationwide is the world's largest building society.
As a building society, we're owned by our members – that's our customers who have their current account, mortgage or savings with us.
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