Current jobs related to Brand Manager - Ilchester, Somerset - Norseland

We are seeking a highly skilled and experienced Brand Manager to join our dynamic Marketing Team at Norseland. The successful candidate will be responsible for managing, building, and raising awareness of our award-winning cheese brands, including Applewood and our Licensed brands.

Key Responsibilities:

• Brand Planning and Strategy: Develop and execute comprehensive brand plans and strategies for defined brands across the UK and international markets, ensuring that they drive key metrics such as penetration, market share, and awareness.
• Campaign Development: Develop and manage marketing campaigns to engage the target audience, including social media and influencer content, graphics, media, advertisements, PR, photography, and videography.
• Content Creation: Collaborate with agencies to develop compelling and on-brand messaging and content for marketing campaigns.
• Design and Artwork Management: Manage all UK and international artwork for the selected brands, from briefing projects to sending artwork to print.
• Product Management: Lead the management of the product portfolio, including pricing, SKU management, and co-developing new product development with Product Development that aligns with brand image and meets consumer needs.
• Innovation Commerciality: Own business cases, innovation opportunities, launch strategies, and post-launch reviews for branded innovation.
• Digital Strategy: Take ownership of the digital strategy and work closely with the social media agency to execute an engaging social media plan that reflects brand plans.
• Website Development: Maintain and improve websites using WordPress CMS to enhance user experience and search engine optimization.
• Market Research: Conduct market research to gather insights and data on brand awareness, brand performance, and positioning, consumer perceptions and preferences, trends, and competitor activities within the cheese industry.
• Reporting: Create monthly and quarterly performance reports to track key metrics and identify areas for improvement.
• Data Analysis: Analyze marketing campaign performance, consumer feedback, sales, and market data to identify areas for optimization.
• Cross-functional Collaboration: Work closely with various departments, including sales, NPD, production, and supply chain teams to ensure seamless execution of marketing plans and product availability.
• Presentation: Support the Sales Team by creating engaging sell-in and brand plan presentations that excite retailers.
• Promotion Planning: Help the Sales and Marketing Teams develop winning online and in-store promotion plans.
• Budget Management: Assist in budget planning and tracking to ensure that marketing initiatives stay within allocated budgets.
• Brand Compliance: Function as a custodian for the brands, ensuring that all marketing materials and activities adhere to brand guidelines.
• Consumer Engagement: Engage with consumers, respond to enquiries, comments, and reviews to enhance brand loyalty.

Requirements:

• Brand Strategy and Positioning: Familiarize with Norseland's brand values, mission, and vision.
• Brand Consistency: Ensure consistency in brand messaging across different marketing channels.
• Competitor Analysis: Assist in analyzing competitor branding strategies to identify opportunities for differentiation.
• Brand Message Alignment: Align marketing efforts with the brand's positioning and messaging guidelines.

Marketing Strategy and Campaign Management:

• Campaign Support: Assist in the execution of marketing campaigns across various channels.
• Content Calendar Management: Help maintain the content calendar for marketing initiatives and campaigns.
• Campaign Performance Tracking: Track key performance indicators (KPIs) for marketing campaigns and report findings.
• Cross-functional Collaboration: Collaborate with cross-functional teams to ensure alignment and execution of marketing strategies.

Marketing and Brand Communication:

• Content Creation: Create engaging content for social media posts, blog articles, and email newsletters.
• Social Media Management: Manage social media platforms and engage with followers to build brand equity.
• Copywriting: Write compelling copy for advertisements, website content, and promotional materials.
• Graphic Design: Assist in designing visual assets such as graphics, banners, and infographics.

Market Analysis and Consumer Insights:

• Market Research Support: Assist in conducting market research activities such as surveys, focus groups, and competitor analysis.
• Data Collection: Collect and analyze data on consumer demographics, preferences, and behavior.
• Trend Monitoring: Monitor industry trends and consumer behavior patterns to identify emerging opportunities and threats.
• Consumer Feedback Handling: Handle consumer feedback and inquiries, providing insights to relevant teams for action.

Background and Profile:

• A passionate foodie, especially cheese
• Previous experience in a fast-paced FMCG Brand Management role.
• Proven track record in brand and campaign management.

Interpersonal Skills and Qualifications:

• Marketing or related degree holder.
• Proactive, self-motivated, dedicated, and positive approach.
• Comfortable managing and signing off UK and international artwork while following internal processes.
• Great project management skills.
• Good presenting skills.
• Strategic, creative, and innovative thinker.
• Well-versed in digital marketing, particularly using WordPress CMS, SEO, various social media platforms, social media ads, and analytics, Sprout Social or Hootsuite, and Google Ads.
• Confident working independently, using own initiative and making decisions, as well as being able to work cross-functionally and as part of a team.
• Strong attention to detail with an eye for design.
• Excellent verbal and written communication skills.
• Exceptional organization, planning, and time management skills with the ability to multitask and work under pressure in a fast-paced role.
• Data analysis and interpretation.
• Budget management.
• Good IT skills with an in-depth knowledge of MS Office Suite, particularly PowerPoint.
• Full UK driving license.
• Always raise queries and concerns upwards with line management in a professional manner.
• Listen first, prior to responding – and respect others may have a different perspective or opinion.
• Help colleagues to succeed by helping them understand what drives performance or the business better.
• Demonstrate self-confidence, by challenging poor behavior and practices in the appropriate manner.
• Own your responsibilities and do what's right.
• Admit own mistakes and learn by them.