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Digital Marketing Specialist

2 months ago

Telford, Telford and Wrekin, United Kingdom Ethero Full time
About the Role

We are seeking a highly skilled Digital Marketing Executive to join our team at Ethero. As a key member of our marketing department, you will be responsible for developing and implementing our digital marketing strategy to drive business growth and engagement.

Key Responsibilities
  • Develop and execute omni-channel marketing campaigns to create a consistent brand experience across all touchpoints.
  • Conduct targeted market research to identify trends and opportunities for growth.
  • Maintain and manage our email database, generating campaigns for specific market sectors.
  • Develop, manage, analyze, and report on web activity to optimize our online presence.
  • Manage and report on all social media activity to ensure a strong online presence.
  • Manage relationships with web, PR, and design agencies to ensure seamless collaboration.
  • Work closely with internal and external stakeholders to manage and attend various trade events.
  • Collaborate with our sales teams to ensure a unified focus on driving business growth.
Requirements
  • Proven experience in B2B marketing with a strong understanding of digital marketing principles.
  • Proficiency in Google Analytics, AdWords, and PPC.
  • Experience with Salesforce and ability to manage and analyze data.
  • Knowledge of WordPress and ability to create and edit content.
  • Understanding of SEO principles and ability to optimize content for search engines.
  • Proficiency in Adobe Creative Cloud and ability to create and edit video content.