Digital Marketing Specialist

3 weeks ago

Camberley, Surrey, United Kingdom Jas Gujral Full time
Technical Digital Marketing Executive

We are seeking a highly skilled Technical Digital Marketing Executive to join our team at Jas Gujral. As a key member of our digital marketing team, you will play a crucial role in helping us understand our key audiences and their digital footprint across all our global markets.

Key Responsibilities:
  • Implementation of a single global Google Analytics property and Google AdWords account for all live company websites.
  • Working with the Performance Team to define and implement our approach to tagging audience groups based on our most common website journeys.
  • Understanding how existing customers use the extranet and public website estate.
  • Roll-out of a comprehensive approach to event and conversion tracking for core customer audiences across websites and extranet platform using GTM.
  • Working with local marketing teams to implement call tracking technologies such as ResponseTap and Google Call Tracking.
  • Development of a view of the digital footprint of our most profitable customer sectors based on Google Analytics and AdWords data.
  • Implementation of Paid Search scripts within our Global MCC to drive optimisation and efficiencies, including custom KPIs, dashboards, and reports.
  • Maintenance of country-specific PPC optimisation scripts for continuous status reporting through automation.
  • Providing customer insights to assist in the development of content marketing plans to target and convert the most profitable customers.
  • Assisting in the management of PPC and SEO campaigns to help drive acquisition.
  • Ad hoc PPC and SEO tasks, collaborating with Google and local marketing teams to drive acquisition across all channels.
  • Use of available data sources and generation of insights to allocate Digital budgets for maximum return.
Requirements:
  • Understanding of the implementation of cookies, event and conversion tracking within Google Analytics and the use of GTM.
  • Experience with reporting and delivering actionable insights for both PPC and SEO activities using platforms like Google Analytics, Google Search Console, and other 3rd party applications.
  • Demonstrable experience in devising and implementing scripts to automate manual processes for large datasets.
  • Hands-on PPC and SEO experience in monitoring and targeting core customer audiences to increase acquisition.
  • Highly numerate and analytical, able to work with large amounts of data to extract clear customer-focused insights.
  • Excellent communication skills with experience of conveying insights from the digital world to non-specialist audiences.
  • Project management skills and a track record of delivering projects on time and within budget.
  • Undergraduate degree - preferably with a computing, technical, or analytical background.
  • Fluency in digital analytics tools like Google Analytics, Google Adwords, and AdWords Editor.
  • Advanced Excel skills and the ability to process large amounts of data.
  • Excellent English written and verbal communication skills.
  • Some experience in building digital footprints by customer audience.
  • Advanced Microsoft Excel experience.
  • Proven experience of advanced statistical analysis such as regression.
  • Foreign language skills are desirable.

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